Internet Marketing Test Answers 2017 - Upwork Internet Marketing Test Answers for 2017
1. Which of the following can negatively impact a site’s ranking in search results?
Answers:
a. Excessive link exchanging
a. Static content
a. Using automated programs or services to create links to your site
Answers:
a. Excessive link exchanging
a. Static content
a. Using automated programs or services to create links to your site
a. Contact Us Page
2. What type of income statement items are marketing expenses?
Answers:
a. Variable Cost
a. Fixed Cost
a. Revenue
a. Cost of Good Sold
2. What type of income statement items are marketing expenses?
Answers:
a. Variable Cost
a. Fixed Cost
a. Revenue
a. Cost of Good Sold
3. Why has web marketing become a popular form of marketing?
Answers:
a. It is much cheaper than other forms and often more effective
Answers:
a. It is much cheaper than other forms and often more effective
a. Television advertising is being offered less
a. It is easier than traditional marketing
a. It has been heavily advertised
4. What is “cost per customer acquisition”?
Answers:
a. The amount a company pays a customer to try their product
a. The average cost of marketing spent per new customer
a. It is easier than traditional marketing
a. It has been heavily advertised
4. What is “cost per customer acquisition”?
Answers:
a. The amount a company pays a customer to try their product
a. The average cost of marketing spent per new customer
a. The cost of marketing staff
a. The cost to beat competitors
5. Which 3 industries are the largest users of affiliate marketing?
Answers:
a. Prescription drugs, electronics, child products
a. The cost to beat competitors
5. Which 3 industries are the largest users of affiliate marketing?
Answers:
a. Prescription drugs, electronics, child products
a. Gambling, adult, retail
a. Retail outlets, bakeries, beverage
a. Computer equipment, auto manufacturers, construction
6. What is the primary goal of web marketing?
Answers:
a. To give the target market an ad like they would see on TV
a. To sell customers on the spot
a. To earn affiliate income
a. To drive potential customers to the company website
a. Retail outlets, bakeries, beverage
a. Computer equipment, auto manufacturers, construction
6. What is the primary goal of web marketing?
Answers:
a. To give the target market an ad like they would see on TV
a. To sell customers on the spot
a. To earn affiliate income
a. To drive potential customers to the company website
7. Which of the following would not be effective in headline writing?
Answers:
a. Using words that draw attention
a. Using words that people may search for
a. Using small words which take up space and do not add value
Answers:
a. Using words that draw attention
a. Using words that people may search for
a. Using small words which take up space and do not add value
a. Using words such as “new, exciting, special offer”
8. What is search engine optimization?
Answers:
a. Paying for placement on a search engine results page
a. Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
8. What is search engine optimization?
Answers:
a. Paying for placement on a search engine results page
a. Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
a. Optimization of a site so it gets more affiliate revenue
a. Selling memberships to the site
9. Why would a company possibly want to spend more on PPC early on?
Answers:
a. It costs less early on
a. To drive traffic to their site and increase awareness
a. Selling memberships to the site
9. Why would a company possibly want to spend more on PPC early on?
Answers:
a. It costs less early on
a. To drive traffic to their site and increase awareness
a. To let the competition know they are serious
a. To sell more products
10. Why would a firm employ guerilla web marketing?
Answers:
a. It is guaranteed to work
a. It allows greater flexibility
a. It gives the firm more control over its marketing budget
a. To sell more products
10. Why would a firm employ guerilla web marketing?
Answers:
a. It is guaranteed to work
a. It allows greater flexibility
a. It gives the firm more control over its marketing budget
a. It is unconventional and can often leave a lasting impression on potential customers
11. What is a “call to action”?
Answers:
a. Hoping the customer buys your product
a. Recruiting new employees
a. Creating a new ad campaign
a. Using verbs to encourage people to take an action
11. What is a “call to action”?
Answers:
a. Hoping the customer buys your product
a. Recruiting new employees
a. Creating a new ad campaign
a. Using verbs to encourage people to take an action
12. How can chat rooms bolster site traffic?
Answers:
a. The competition can come to the chat and try to steal customers
a. It gives the company a way to distance themselves from customers
a. By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
Answers:
a. The competition can come to the chat and try to steal customers
a. It gives the company a way to distance themselves from customers
a. By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
a. It gives a way for customers to log complaints
13. Who was one of the original widely known affiliate marketers?
Answers:
a. Ebay
a. AT&T
a. WorldCom
a. Amazon
13. Who was one of the original widely known affiliate marketers?
Answers:
a. Ebay
a. AT&T
a. WorldCom
a. Amazon
14. What are the four P’s of marketing?
Answers:
a. Placement, Production, Procurement, Procedures
Answers:
a. Placement, Production, Procurement, Procedures
a. Product, Price, Placement, Promotion
a. Position, Price, Production, Premature
a. Product, Promotion, Procedures, Procurement
15. What is the best way to make internet marketing effective?
Answers:
a. Focus on one specific technique such as direct email
a. Position, Price, Production, Premature
a. Product, Promotion, Procedures, Procurement
15. What is the best way to make internet marketing effective?
Answers:
a. Focus on one specific technique such as direct email
a. Use a myriad of methods online
a. Spend a lot of money on it
a. Use email marketing first
16. What is a double opt in process?
Answers:
a. Someone must email the firm twice to get on a list
a. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
a. Spend a lot of money on it
a. Use email marketing first
16. What is a double opt in process?
Answers:
a. Someone must email the firm twice to get on a list
a. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
a. Someone must email the firm twice to get off an email list
a. Someone has to send an email confirming an online purchase
17. What is the purpose of having a special landing page for a PPC ad?
Answers:
a. It costs less if done that way
a. It gives the potential to have mixed messages on the site
a. Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
a. Someone has to send an email confirming an online purchase
17. What is the purpose of having a special landing page for a PPC ad?
Answers:
a. It costs less if done that way
a. It gives the potential to have mixed messages on the site
a. Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
a. Customers expect it
18. Why is it important to fine tune the timing of the ad and keywords used?
Answers:
a. It costs less in later hours
a. To be sure to spend more money on marketing
a. Required by law
a. To carefully target the customer base desired, not wasting impressions and clicks
18. Why is it important to fine tune the timing of the ad and keywords used?
Answers:
a. It costs less in later hours
a. To be sure to spend more money on marketing
a. Required by law
a. To carefully target the customer base desired, not wasting impressions and clicks
19. What is an auto-responder?
Answers:
a. A person who replies to all emails for the company
a. An automatic email message sent to someone who takes an action such as submitting a form on a company website
Answers:
a. A person who replies to all emails for the company
a. An automatic email message sent to someone who takes an action such as submitting a form on a company website
a. A method of direction communication with clients
a. An email relay system
20. Who regulates affiliate marketing?
Answers:
a. No one currently
a. SEC
a. IRS
a. Internet Affiliate Board
a. An email relay system
20. Who regulates affiliate marketing?
Answers:
a. No one currently
a. SEC
a. IRS
a. Internet Affiliate Board
21. Why have social networking sites become a popular method of internet marketing?
Answers:
a. They are free and easy to use
a. They guarantee more traffic to your site
a. Ease of use, large number of users, easy to target specific demographics
Answers:
a. They are free and easy to use
a. They guarantee more traffic to your site
a. Ease of use, large number of users, easy to target specific demographics
a. They are a passing trend
22. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Answers:
a. It keeps the marketing staff busy in down times
a. It impresses clients
a. A well maintained blog will help increase page rank with search engines
22. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Answers:
a. It keeps the marketing staff busy in down times
a. It impresses clients
a. A well maintained blog will help increase page rank with search engines
a. It makes the company seem larger than it is
23. Why has web marketing become the primary method of marketing for some companies?
Answers:
a. It is more effective than anything else for all companies
a. It is inexpensive compared to other methods
23. Why has web marketing become the primary method of marketing for some companies?
Answers:
a. It is more effective than anything else for all companies
a. It is inexpensive compared to other methods
a. It reaches a broad based audience
a. It guarantees increased sales
24. How can a podcast be used to drive customers to a website?
Answers:
a. By only hosting the podcast on the website
a. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
a. It guarantees increased sales
24. How can a podcast be used to drive customers to a website?
Answers:
a. By only hosting the podcast on the website
a. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
a. By making the podcast a premium one which costs money
a. By telling the listeners that they need your product
25. What is meant by “white hat”?
Answers:
a. When marketers show up for work wearing white hats
a. Dishonest techniques for gaining higher rankings
a. Ethical and honest methods of increasing page rankings
a. By telling the listeners that they need your product
25. What is meant by “white hat”?
Answers:
a. When marketers show up for work wearing white hats
a. Dishonest techniques for gaining higher rankings
a. Ethical and honest methods of increasing page rankings
a. Software used to increase rankings
26. What is brand strategy?
Answers:
a. Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
26. What is brand strategy?
Answers:
a. Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
a. Strategy for reaching customers worldwide
a. Creating a package that catches peoples eyes
a. Creating an image that contradicts competitor’s assertations
27. What is “cost per action”?
Answers:
a. Same as pay per click
a. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
a. Creating a package that catches peoples eyes
a. Creating an image that contradicts competitor’s assertations
27. What is “cost per action”?
Answers:
a. Same as pay per click
a. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
a. A payment agreement where costs change depending on volume
a. The product cost
28. How do firms typically budget once positive results are seen from their internet marketing campaign?
Answers:
a. Decrease the overall budget
a. Spend more on the methods which are not producing results
a. Increase the budget and focus on those activities which are working
a. The product cost
28. How do firms typically budget once positive results are seen from their internet marketing campaign?
Answers:
a. Decrease the overall budget
a. Spend more on the methods which are not producing results
a. Increase the budget and focus on those activities which are working
a. Stop marketing
29. What should a company do once it achieves its search engine ranking goals?
Answers:
a. Stop promoting the site
a. Constantly monitor and improve their site in order to maintain their ranking
29. What should a company do once it achieves its search engine ranking goals?
Answers:
a. Stop promoting the site
a. Constantly monitor and improve their site in order to maintain their ranking
a. Revise the site once in awhile
a. Sell advertising on their site
30. Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Answers:
a. It helps with ad placement
a. It is required
a. It helps drive affiliate sales
a. Costs of clicked links can add up quickly if not limited
a. Sell advertising on their site
30. Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Answers:
a. It helps with ad placement
a. It is required
a. It helps drive affiliate sales
a. Costs of clicked links can add up quickly if not limited
31. How important is content on a site when optimizing it?
Answers:
a. Not important at all, does not factor in
a. Mildly important to keep customers happy
a. It is the only thing which creates a higher ranking in search engines
Answers:
a. Not important at all, does not factor in
a. Mildly important to keep customers happy
a. It is the only thing which creates a higher ranking in search engines
a. Very important, new content especially
32. How is the pricing model of a click determined?
Answers:
a. Standardized rate for the ad
a. Google sets the price worldwide
a. Ads always cost more in later months
a. The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list
32. How is the pricing model of a click determined?
Answers:
a. Standardized rate for the ad
a. Google sets the price worldwide
a. Ads always cost more in later months
a. The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list
33. How should a company allocate its marketing budget among the various methods of internet marketing?
Answers:
a. Depends on the company and what is most effective for its business
Answers:
a. Depends on the company and what is most effective for its business
a. Spread evenly among the methods chosen
a. Haphazardly
a. Spend most on email marketing
34. What is meant by “guerilla marketing”?
Answers:
a. Using resources such as time, energy and imagination rather than money to market
a. Haphazardly
a. Spend most on email marketing
34. What is meant by “guerilla marketing”?
Answers:
a. Using resources such as time, energy and imagination rather than money to market
a. Using advertising spots which utilize gorillas to capture the audience
a. Having a large scale marketing budget
a. Using television ads instead of web ads
35. How is the “open rate” important?
Answers:
a. It tells the company how many people clicked on the links in the email
a. It lets the company know how many people bought a product
a. It is the number of people who received the email
a. It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was
a. Having a large scale marketing budget
a. Using television ads instead of web ads
35. How is the “open rate” important?
Answers:
a. It tells the company how many people clicked on the links in the email
a. It lets the company know how many people bought a product
a. It is the number of people who received the email
a. It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was
36. What is an “impression”?
Answers:
a. When a person buys a product from a site
a. When your ad is displayed on a page online, not necessarily clicked on
Answers:
a. When a person buys a product from a site
a. When your ad is displayed on a page online, not necessarily clicked on
a. When an ad is clicked on
a. When an ad makes an impression on a client
37. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
Answers:
a. 90 cents
a. 10 cents
a. When an ad makes an impression on a client
37. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
Answers:
a. 90 cents
a. 10 cents
a. 20 cents
a. 1 cent
38. What is a “landing page”?
Answers:
a. The page a potential customer sees when they click on your paid ad
a. 1 cent
38. What is a “landing page”?
Answers:
a. The page a potential customer sees when they click on your paid ad
a. The main company website
a. A page where the customer can buy the product
a. Where the pay per click ads are created
39. What is an important step early on when forming a web marketing strategy?
Answers:
a. Designing catchy ads
a. Allocating a large budget to the project
a. A page where the customer can buy the product
a. Where the pay per click ads are created
39. What is an important step early on when forming a web marketing strategy?
Answers:
a. Designing catchy ads
a. Allocating a large budget to the project
a. Identifying your customer base
a. Hiring a consulting firm
40. Why is affiliate marketing a favorable form of marketing?
Answers:
a. It is inexpensive
a. Nothing is paid unless there is a sale resulting from the affiliate’s efforts
a. Hiring a consulting firm
40. Why is affiliate marketing a favorable form of marketing?
Answers:
a. It is inexpensive
a. Nothing is paid unless there is a sale resulting from the affiliate’s efforts
a. It guarantees increased sales
a. It is complex so not many people utilize it
41. What is one advantage to using a purchased email list?
Answers:
a. The firm selling them often makes up fake email addresss
a. Large quantity of email addresses and markets otherwise not reached
a. The bounce rate is very low
a. It is targeted at your potential customers
a. It is complex so not many people utilize it
41. What is one advantage to using a purchased email list?
Answers:
a. The firm selling them often makes up fake email addresss
a. Large quantity of email addresses and markets otherwise not reached
a. The bounce rate is very low
a. It is targeted at your potential customers
42. How do listeners decide what is a worthwhile podcast to continually listen to?
Answers:
a. High quality audio and high quality content
a. If its funny
a. Broad based podcasts with no general direction
a. Having several hosts and a myriad of topics
Answers:
a. High quality audio and high quality content
a. If its funny
a. Broad based podcasts with no general direction
a. Having several hosts and a myriad of topics
43. What is a site index?
Answers:
a. A page which has a linkable outline of all of the pages on a website
Answers:
a. A page which has a linkable outline of all of the pages on a website
a. A site with only 1 page
a. A site with special deals for purchasers
a. A special ranking with search engines
44. How can supplemental materials be delivered to the podcast listener?
Answers:
a. Embedded into the audio file
a. Files can be made available for download along with the link to the podcast
a. A site with special deals for purchasers
a. A special ranking with search engines
44. How can supplemental materials be delivered to the podcast listener?
Answers:
a. Embedded into the audio file
a. Files can be made available for download along with the link to the podcast
a. The listener has to go to a special site only during the podcast
a. The listener must pay for any additional materials
45. How can posting on other message boards help drive traffic to a company site?
Answers:
a. You can steal away clients from other companies directly
a. You can tell lies about competitors
a. You can trump up claims of what your company does
a. By becoming an expert on a subject and giving people information which demonstrates your company’s knowledge and expertise
a. The listener must pay for any additional materials
45. How can posting on other message boards help drive traffic to a company site?
Answers:
a. You can steal away clients from other companies directly
a. You can tell lies about competitors
a. You can trump up claims of what your company does
a. By becoming an expert on a subject and giving people information which demonstrates your company’s knowledge and expertise
46. Why are purchased email lists typically ineffective?
Answers:
a. They are too expensive
a. They distribute an email to far more people than the company has in its contacts
a. They make up fake emails to sell
Answers:
a. They are too expensive
a. They distribute an email to far more people than the company has in its contacts
a. They make up fake emails to sell
a. They are not targeted at customers specific to your company and have high bounce rates
47. What is a trackback?
Answers:
a. Same as a trademark
a. A method of notification that somebody links to document/html
47. What is a trackback?
Answers:
a. Same as a trademark
a. A method of notification that somebody links to document/html
a. When someone goes to your site because of your podcast
a. A count of how many downloads your podcast has
48. How can a company profit from a podcast directly?
Answers:
a. Pay another company to host it
a. Charge for premium content
a. A count of how many downloads your podcast has
48. How can a company profit from a podcast directly?
Answers:
a. Pay another company to host it
a. Charge for premium content
a. Set up an affiliate link
a. All podcasts are free, they can not be directly profitable
49. Which of the following are podcasts least likely to target?
Answers:
a. Sales
a. Branding
a. Customer loyalty
a. All podcasts are free, they can not be directly profitable
49. Which of the following are podcasts least likely to target?
Answers:
a. Sales
a. Branding
a. Customer loyalty
a. Content delivery
50. Why is the subject line of any email campaign important?
Answers:
a. It gives the person an opportunity to delete the email before reading it
a. It is all the receiver sees besides the email address until they open the email
50. Why is the subject line of any email campaign important?
Answers:
a. It gives the person an opportunity to delete the email before reading it
a. It is all the receiver sees besides the email address until they open the email
a. It lets the receiver know they are about to be sold something
51. What is A/B testing?
Answers:
a. Testing 2 products to see which is safer
a. Using 2 versions of an ad, measuring results to see which one is more effective
51. What is A/B testing?
Answers:
a. Testing 2 products to see which is safer
a. Using 2 versions of an ad, measuring results to see which one is more effective
a. Testing 2 products to see which one sells more
a. Using 2 versions of an ad to see which one has less bounce rate
52. What is the “active voice” style of writing ads?
Answers:
a. Using “you” and not “I” or “we” – directing wording towards the customer
a. Using 2 versions of an ad to see which one has less bounce rate
52. What is the “active voice” style of writing ads?
Answers:
a. Using “you” and not “I” or “we” – directing wording towards the customer
a. Writing in the first person
a. Writing in the third person
a. Speaking omnisciently
53. Why is reciprocal linking becoming an important way to reach potential clients?
Answers:
a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site
a. Writing in the third person
a. Speaking omnisciently
53. Why is reciprocal linking becoming an important way to reach potential clients?
Answers:
a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site
a. It creates an income stream
a. It is the easiest way to create traffic
a. It builds goodwill
54. How can the signature block be used effectively?
Answers:
a. Increases the length of the email making it seem more important
a. Branding the firm and relaying information to the email recipient such as the company blog
a. It is the easiest way to create traffic
a. It builds goodwill
54. How can the signature block be used effectively?
Answers:
a. Increases the length of the email making it seem more important
a. Branding the firm and relaying information to the email recipient such as the company blog
a. Guarantees further marketing success
a. Expensive form of marketing
55. What is meant by “niche marketing”?
Answers:
a. Targeting a broad based group of people
a. Expensive form of marketing
55. What is meant by “niche marketing”?
Answers:
a. Targeting a broad based group of people
a. Targeting a very specific demographic
a. Advertising on the television
a. Advertising only online
56. What is meant by “web 2.0”?
Answers:
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
a. Advertising on the television
a. Advertising only online
56. What is meant by “web 2.0”?
Answers:
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
a. Any website which has survived the dot.com bust
a. Sites made using new technology
a. Internet companies who focus on retail sales
57. How are keywords utilized by search engines?
Answers:
a. They are all that the search engine uses to rank pages
a. The keywords are a brief description of what topics your site relates to
a. Sites made using new technology
a. Internet companies who focus on retail sales
57. How are keywords utilized by search engines?
Answers:
a. They are all that the search engine uses to rank pages
a. The keywords are a brief description of what topics your site relates to
a. They help the search engine decide how good your sites content is
a. The keywords guarantee positioning
58. What is one unfavorable trait sometimes seen in affiliate marketing?
Answers:
a. The cost is low
a. It brings additional traffic to a site
a. Affiliates will use unethical techniques to drive customers in hopes of earning a commission
a. The keywords guarantee positioning
58. What is one unfavorable trait sometimes seen in affiliate marketing?
Answers:
a. The cost is low
a. It brings additional traffic to a site
a. Affiliates will use unethical techniques to drive customers in hopes of earning a commission
a. It is only paid for based on successful selling
59. What is “bounce rate” in terms of email marketing?
Answers:
a. The percentage of emails sent to a list which are returned as undeliverable
59. What is “bounce rate” in terms of email marketing?
Answers:
a. The percentage of emails sent to a list which are returned as undeliverable
a. The percentage of repeat clients
a. The percentage of people who receive an email and buy the product
a. The percentage of people who click the links in an email
60. How is click-through rate measured in an email campaign?
Answers:
a. The number of emails which did not bounce back
a. The number of people who click on a link in the email bringing the potential customer to your site
a. The percentage of people who receive an email and buy the product
a. The percentage of people who click the links in an email
60. How is click-through rate measured in an email campaign?
Answers:
a. The number of emails which did not bounce back
a. The number of people who click on a link in the email bringing the potential customer to your site
a. The number of people who purchased a product or service from the email
a. The number of people who replied to the email
61. What is affiliate marketing?
Answers:
a. Same as guerilla marketing
a. Selling ad space on your site
a. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
a. The number of people who replied to the email
61. What is affiliate marketing?
Answers:
a. Same as guerilla marketing
a. Selling ad space on your site
a. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
a. Pay per click marketing
62. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Answers:
a. It reduces taxable profits
a. To get a second opinion
a. Creates goodwill
a. Hired experts can drive the best results of campaigns and help guide the company in its marketing
62. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Answers:
a. It reduces taxable profits
a. To get a second opinion
a. Creates goodwill
a. Hired experts can drive the best results of campaigns and help guide the company in its marketing
63. What is meant by “viral marketing”?
Answers:
a. Creating ads that users pay to watch
a. Creating ad campaigns which are expensive and well produced
a. Creating ad campaigns with a very narrow focus
a. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed
Answers:
a. Creating ads that users pay to watch
a. Creating ad campaigns which are expensive and well produced
a. Creating ad campaigns with a very narrow focus
a. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed
64. What is the purpose of a traditional press release?
Answers:
a. It acts as a direct marketing sales tool
a. It can be mailed out to potential clients
a. It announces company information to a widely dispersed group of people
Answers:
a. It acts as a direct marketing sales tool
a. It can be mailed out to potential clients
a. It announces company information to a widely dispersed group of people
a. It target markets to internet users
65. What are meta tags?
Answers:
a. The content of the site
a. Embedded information about your website such as keywords
65. What are meta tags?
Answers:
a. The content of the site
a. Embedded information about your website such as keywords
a. Links to other sites
a. Images on the site
66. Why are affiliates not the same as having a sales force?
Answers:
a. The affiliates are virtual
a. The affiliates can be based anywhere in the world
a. The affiliate only drives traffic, they do not necessarily convert them to sales
a. Images on the site
66. Why are affiliates not the same as having a sales force?
Answers:
a. The affiliates are virtual
a. The affiliates can be based anywhere in the world
a. The affiliate only drives traffic, they do not necessarily convert them to sales
a. The affiliates have limited availability
67. How are Pay Per Click ad campaigns billed?
Answers:
a. Everytime an ad is displayed it costs the company money
a. Set monthly fee regardless of impressions or clicks
a. Discounted based on length of commitment
a. The customer pays each time their ad is clicked on, usually billed monthly
67. How are Pay Per Click ad campaigns billed?
Answers:
a. Everytime an ad is displayed it costs the company money
a. Set monthly fee regardless of impressions or clicks
a. Discounted based on length of commitment
a. The customer pays each time their ad is clicked on, usually billed monthly
68. What is the purpose of sending a monthly newsletter?
Answers:
a. It creates work for employees at the company
a. It builds branding, creates awareness and a connection with potential clients
Answers:
a. It creates work for employees at the company
a. It builds branding, creates awareness and a connection with potential clients
a. It gives people a chance to opt out of ever talking to your company again
a. Required by law
69. What is a “value proposition”?
Answers:
a. The pricing of the product
a. The same as a business plan
a. A statement as to how the company will make more money.
a. A statement as to how the company adds value for customers
a. Required by law
69. What is a “value proposition”?
Answers:
a. The pricing of the product
a. The same as a business plan
a. A statement as to how the company will make more money.
a. A statement as to how the company adds value for customers
70. What is the formula for calculating cost per customer acquisition?
Answers:
a. Marketing spent on television divided by the number of new customers
a. Sales divided by customers
a. Total marketing budget divided by all customers ever
a. Total marketing budget for a specific period divided by the number of new customers for that same period
Answers:
a. Marketing spent on television divided by the number of new customers
a. Sales divided by customers
a. Total marketing budget divided by all customers ever
a. Total marketing budget for a specific period divided by the number of new customers for that same period
Question:* What is a double opt in process?
Answer: • Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Question:* What is brand strategy?
Answer: • Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
Question:* What is a “landing page”?
Answer:• The page a potential customer sees when they click on your paid ad
Question:* How can the signature block be used effectively?
Answer:• Branding the firm and relaying information to the email recipient such as the company blog
Question:* What is affiliate marketing?
Answer: • When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
Question:* What is the purpose of sending a monthly newsletter?
Answer: • It builds branding, creates awareness and a connection with potential clients
Question:* What is one advantage to using a purchased email list?
Answer: • It is targeted at your potential customers
Question:* What is “cost per action”?
Answer:• A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
Question:* Why have social networking sites become a popular method of internet marketing?
Answer: • Ease of use, large number of users, easy to target specific demographics
Question:* Who was one of the original widely known affiliate marketers?
Answer: • Amazon
Question:* What is search engine optimization?
Answer:• Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
Question:* What is an auto-responder?
Answer:• An automatic email message sent to someone who takes an action such as submitting a form on a company website
Question:* What should a company do once it achieves its search engine ranking goals?
Answer:• Constantly monitor and improve their site in order to maintain their ranking
Question:* What is an important step early on when forming a web marketing strategy?
Answer:• Allocating a large budget to the project
Question:* What type of income statement items are marketing expenses?
Answer:• Cost of Good Sold
Question:* Which of the following are podcasts least likely to target?
Answer: • Customer loyalty
Question:* What is the purpose of a traditional press release?
Answer: • It announces company information to a widely dispersed group of people
Question:* What is an “impression”?
Answer:• When your ad is displayed on a page online, not necessarily clicked on
Question:* What is “bounce rate” in terms of email marketing?
Answer:• The percentage of emails sent to a list which are returned as undeliverable
Question:* How is the “open rate” important?
Answer:• It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was
Question:* What is the formula for calculating cost per customer acquisition?
Answer:• Total marketing budget for a specific period divided by the number of new customers for that same period
Question:* Why is the subject line of any email campaign important?
Answer:• It is all the receiver sees besides the email address until they open the email
Question:* What are the four P’s of marketing?
Answer:• Placement, Production, Procurement, Procedures
Answer:• Depends on the company and what is most effective for its business
Question:* What is meant by “niche marketing”?
Answer:• Targeting a broad based group of people
Question:* How important is content on a site when optimizing it?
Answer:• It is the only thing which creates a higher ranking in search engines
Question:* How are keywords utilized by search engines?
Answer:• The keywords are a brief description of what topics your site relates to
Question:* What is the purpose of having a special landing page for a PPC ad?
Answer:• Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
Question:* Why has web marketing become a popular form of marketing?
Answer:• It is much cheaper than other forms and often more effective
Question:* What is meant by “white hat”?
Answer: • Ethical and honest methods of increasing page rankings
Question:* What is the primary goal of web marketing?
Answer:• To drive potential customers to the company website
Question:* How can a company profit from a podcast directly?
Answer: • Charge for premium content
Question:* Why are affiliates not the same as having a sales force?
Answer:• The affiliate only drives traffic, they do not necessarily convert them to sales
Question:* What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Answer: • A well maintained blog will help increase page rank with search engines
Question:* Which of the following can negatively impact a site’s ranking in search results?
Answer:• Using automated programs or services to create links to your site
Question:* What is a site index?
Answer:• A page which has a linkable outline of all of the pages on a website
Question:* How is click-through rate measured in an email campaign?
Answer:• The number of people who click on a link in the email bringing the potential customer to your site
Question:* How do firms typically budget once positive results are seen from their internet marketing campaign?
Answer:• Increase the budget and focus on those activities which are working
Question:* What is a trackback?
Answer:• A method of notification that somebody links to document/html
Question:* What is the best way to make internet marketing effective?
Answer:• Focus on one specific technique such as direct email
Question:* What is a “value proposition”?
Answer:• A statement as to how the company adds value for customers
Question:* Why is reciprocal linking becoming an important way to reach potential clients?
Answer:• Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site
Question:* How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents?
Answer:• 10 cents
Question:* What is a “call to action”?
Answer:• Using verbs to encourage people to take an action
Question:* What is meant by “guerilla marketing”?
Answer:• Using resources such as time, energy and imagination rather than money to market
Question:* Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Answer:• Hired experts can drive the best results of campaigns and help guide the company in its marketing
Question:* What is A/B testing?
Answer:• Using 2 versions of an ad, measuring results to see which one is more effective
Question:* Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Answer:• Costs of clicked links can add up quickly if not limited
Question:* Which 3 industries are the largest users of affiliate marketing?
Answer:• Prescription drugs, electronics, child products
Question:* Why has web marketing become the primary method of marketing for some companies?
Answer:• It is inexpensive compared to other methods
Question:* How can posting on other message boards help drive traffic to a company site?
Answer:• By becoming an expert on a subject and giving people information which demonstrates your company’s knowledge and expertise
Question:* What are meta tags?
Answer:• Embedded information about your website such as keywords
Question:* How is the pricing model of a click determined?
Answer:• The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list
Question:* Why would a company possibly want to spend more on PPC early on?
Answer:• To drive traffic to their site and increase awareness
Question:* How do listeners decide what is a worthwhile podcast to continually listen to?
Answer: • Having several hosts and a myriad of topics
Question:* Who regulates affiliate marketing?
Answer:• Internet Affiliate Board
Question:* What is meant by “viral marketing”?
Answer:• Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed
Question:* Why would a firm employ guerilla web marketing?
Answer:• It gives the firm more control over its marketing budget
Question:* How can supplemental materials be delivered to the podcast listener?
Answer:• Files can be made available for download along with the link to the podcast
Question:* What is “cost per customer acquisition”?
Answer:• The average cost of marketing spent per new customer
Question:* Why are purchased email lists typically ineffective?
Answer:• They make up fake emails to sell
Question:* What is one unfavorable trait sometimes seen in affiliate marketing?
Answer:• Affiliates will use unethical techniques to drive customers in hopes of earning a commission
Question:* Why is it important to fine tune the timing of the ad and keywords used?
Answer:• To carefully target the customer base desired, not wasting impressions and clicks
Question:* Which of the following would not be effective in headline writing?
Answer:• Using small words which take up space and do not add value
Question:* What is the “active voice” style of writing ads?
Answer:• Using “you” and not “I” or “we” – directing wording towards the customer
Question:* How can a podcast be used to drive customers to a website?
Answer:• By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
Question:* How can chat rooms bolster site traffic?
Answer:• By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
Question:* What is meant by “web 2.0”?
Answer:• The resurgence of internet companies with more interactive focus, such as blogging and social networking
Question:* Why is affiliate marketing a favorable form of marketing?
Answer:• Nothing is paid unless there is a sale resulting from the affiliate’s efforts
Question:* How are Pay Per Click ad campaigns billed?
Answer:• The customer pays each time their ad is clicked on, usually billed monthly
1. Which of the following can negatively impact a site's ranking in search results?
Answers: • Using automated programs or services to create links to your site
2. What type of income statement items are marketing expenses?
Answers: • Cost of Good Sold
3. Why has web marketing become a popular form of marketing?
Answers: • It is much cheaper than other forms and often more effective
4. What is "cost per customer acquisition"?
Answers: • The average cost of marketing spent per new customer
5. Which 3 industries are the largest users of affiliate marketing?
Answers: • Prescription drugs, electronics, child products
6. What is the primary goal of web marketing?
Answers: • To drive potential customers to the company website
7. Which of the following would not be effective in headline writing?
Answers: • Using small words which take up space and do not add value
8. What is search engine optimization?
Answers: • Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
9. Why would a company possibly want to spend more on PPC early on?
Answers: • To drive traffic to their site and increase awareness
10. Why would a firm employ guerilla web marketing?
Answers: • It gives the firm more control over its marketing budget
11. What is a "call to action"?
Answers: • Using verbs to encourage people to take an action
12. How can chat rooms bolster site traffic?
Answers: • By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
13. Who was one of the original widely known affiliate marketers?
Answers: • Amazon
14. What are the four P's of marketing?
Answers: • Placement, Production, Procurement, Procedures
15. What is the best way to make internet marketing effective?
Answers: • Focus on one specific technique such as direct email
16. What is a double opt in process?
Answers: • Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
17. What is the purpose of having a special landing page for a PPC ad?
Answers: • Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
18. Why is it important to fine tune the timing of the ad and keywords used?
Answers: • To carefully target the customer base desired, not wasting impressions and clicks
19. What is an auto-responder?
Answers: • An automatic email message sent to someone who takes an action such as submitting a form on a company website
20. Who regulates affiliate marketing?
Answers: • Internet Affiliate Board
21. Why have social networking sites become a popular method of internet marketing?
Answers: • Ease of use, large number of users, easy to target specific demographics
22. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Answers: • A well maintained blog will help increase page rank with search engines
23. Why has web marketing become the primary method of marketing for some companies?
Answers: • It is inexpensive compared to other methods
24. How can a podcast be used to drive customers to a website?
Answers: • By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
25. What is meant by "white hat"?
Answers: • Ethical and honest methods of increasing page rankings
26. What is brand strategy?
Answers: • Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
27. What is "cost per action"?
Answers: • A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
28. How do firms typically budget once positive results are seen from their internet marketing campaign?
Answers: • Increase the budget and focus on those activities which are working
29. What should a company do once it achieves its search engine ranking goals?
Answers: • Constantly monitor and improve their site in order to maintain their ranking
30. Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Answers: • Costs of clicked links can add up quickly if not limited
31. How important is content on a site when optimizing it?
Answers: • It is the only thing which creates a higher ranking in search engines
32. How is the pricing model of a click determined?
Answers: • The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list
33. How should a company allocate its marketing budget among the various methods of internet marketing?
Answers: • Depends on the company and what is most effective for its business
34. What is meant by "guerilla marketing"?
Answers: • Using resources such as time, energy and imagination rather than money to market
35. How is the "open rate" important?
Answers: • It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was
36. What is an "impression"?
Answers: • When your ad is displayed on a page online, not necessarily clicked on
37. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
Answers: • 10 cents
38. What is a "landing page"?
Answers: • The page a potential customer sees when they click on your paid ad
39. What is an important step early on when forming a web marketing strategy?
Answers: • Allocating a large budget to the project
40. Why is affiliate marketing a favorable form of marketing?
Answers: • Nothing is paid unless there is a sale resulting from the affiliate's efforts
41. What is one advantage to using a purchased email list?
Answers: • It is targeted at your potential customers
42. How do listeners decide what is a worthwhile podcast to continually listen to?
Answers: • Having several hosts and a myriad of topics
43. What is a site index?
Answers: • A page which has a linkable outline of all of the pages on a website
44. How can supplemental materials be delivered to the podcast listener?
Answers: • Files can be made available for download along with the link to the podcast
45. How can posting on other message boards help drive traffic to a company site?
Answers: • By becoming an expert on a subject and giving people information which demonstrates your company's knowledge and expertise
46. Why are purchased email lists typically ineffective?
Answers: • They make up fake emails to sell
47. What is a trackback?
Answers: • A method of notification that somebody links to document/html
48. How can a company profit from a podcast directly?
Answers: • Charge for premium content
49. Which of the following are podcasts least likely to target?
Answers: • Customer loyalty
50. Why is the subject line of any email campaign important?
Answers: • It is all the receiver sees besides the email address until they open the email
51. What is A/B testing?
Answers: • Using 2 versions of an ad, measuring results to see which one is more effective
52. What is the "active voice" style of writing ads?
Answers: • Using "you" and not "I" or "we" – directing wording towards the customer
53. Why is reciprocal linking becoming an important way to reach potential clients?
Answers: • Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site
54. How can the signature block be used effectively?
Answers: • Branding the firm and relaying information to the email recipient such as the company blog
55. What is meant by "niche marketing"?
Answers: • Targeting a broad based group of people
56. What is meant by "web 2.0"?
Answers: • The resurgence of internet companies with more interactive focus, such as blogging and social networking
57. How are keywords utilized by search engines?
Answers: • The keywords are a brief description of what topics your site relates to
58. What is one unfavorable trait sometimes seen in affiliate marketing?
Answers: • Affiliates will use unethical techniques to drive customers in hopes of earning a commission
59. What is "bounce rate" in terms of email marketing?
Answers: • The percentage of emails sent to a list which are returned as undeliverable
60. How is click-through rate measured in an email campaign?
Answers: • The number of people who click on a link in the email bringing the potential customer to your site
61. What is affiliate marketing?
Answers: • When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
62. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Answers: • Hired experts can drive the best results of campaigns and help guide the company in its marketing
63. What is meant by "viral marketing"?
Answers: • Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed
64. What is the purpose of a traditional press release?
Answers: • It announces company information to a widely dispersed group of people
65. What are meta tags?
Answers: • Embedded information about your website such as keywords
66. Why are affiliates not the same as having a sales force?
Answers: • The affiliate only drives traffic, they do not necessarily convert them to sales
67. How are Pay Per Click ad campaigns billed?
Answers: • The customer pays each time their ad is clicked on, usually billed monthly
68. What is the purpose of sending a monthly newsletter?
Answers: • It builds branding, creates awareness and a connection with potential clients
69. What is a "value proposition"?
Answers: • A statement as to how the company adds value for customers
70. What is the formula for calculating cost per customer acquisition?
Answers: • Total marketing budget for a specific period divided by the number of new customers for that same period
Answers: • Using automated programs or services to create links to your site
2. What type of income statement items are marketing expenses?
Answers: • Cost of Good Sold
3. Why has web marketing become a popular form of marketing?
Answers: • It is much cheaper than other forms and often more effective
4. What is "cost per customer acquisition"?
Answers: • The average cost of marketing spent per new customer
5. Which 3 industries are the largest users of affiliate marketing?
Answers: • Prescription drugs, electronics, child products
6. What is the primary goal of web marketing?
Answers: • To drive potential customers to the company website
7. Which of the following would not be effective in headline writing?
Answers: • Using small words which take up space and do not add value
8. What is search engine optimization?
Answers: • Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
9. Why would a company possibly want to spend more on PPC early on?
Answers: • To drive traffic to their site and increase awareness
10. Why would a firm employ guerilla web marketing?
Answers: • It gives the firm more control over its marketing budget
11. What is a "call to action"?
Answers: • Using verbs to encourage people to take an action
12. How can chat rooms bolster site traffic?
Answers: • By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
13. Who was one of the original widely known affiliate marketers?
Answers: • Amazon
14. What are the four P's of marketing?
Answers: • Placement, Production, Procurement, Procedures
15. What is the best way to make internet marketing effective?
Answers: • Focus on one specific technique such as direct email
16. What is a double opt in process?
Answers: • Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
17. What is the purpose of having a special landing page for a PPC ad?
Answers: • Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
18. Why is it important to fine tune the timing of the ad and keywords used?
Answers: • To carefully target the customer base desired, not wasting impressions and clicks
19. What is an auto-responder?
Answers: • An automatic email message sent to someone who takes an action such as submitting a form on a company website
20. Who regulates affiliate marketing?
Answers: • Internet Affiliate Board
21. Why have social networking sites become a popular method of internet marketing?
Answers: • Ease of use, large number of users, easy to target specific demographics
22. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Answers: • A well maintained blog will help increase page rank with search engines
23. Why has web marketing become the primary method of marketing for some companies?
Answers: • It is inexpensive compared to other methods
24. How can a podcast be used to drive customers to a website?
Answers: • By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
25. What is meant by "white hat"?
Answers: • Ethical and honest methods of increasing page rankings
26. What is brand strategy?
Answers: • Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
27. What is "cost per action"?
Answers: • A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
28. How do firms typically budget once positive results are seen from their internet marketing campaign?
Answers: • Increase the budget and focus on those activities which are working
29. What should a company do once it achieves its search engine ranking goals?
Answers: • Constantly monitor and improve their site in order to maintain their ranking
30. Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Answers: • Costs of clicked links can add up quickly if not limited
31. How important is content on a site when optimizing it?
Answers: • It is the only thing which creates a higher ranking in search engines
32. How is the pricing model of a click determined?
Answers: • The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list
33. How should a company allocate its marketing budget among the various methods of internet marketing?
Answers: • Depends on the company and what is most effective for its business
34. What is meant by "guerilla marketing"?
Answers: • Using resources such as time, energy and imagination rather than money to market
35. How is the "open rate" important?
Answers: • It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was
36. What is an "impression"?
Answers: • When your ad is displayed on a page online, not necessarily clicked on
37. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
Answers: • 10 cents
38. What is a "landing page"?
Answers: • The page a potential customer sees when they click on your paid ad
39. What is an important step early on when forming a web marketing strategy?
Answers: • Allocating a large budget to the project
40. Why is affiliate marketing a favorable form of marketing?
Answers: • Nothing is paid unless there is a sale resulting from the affiliate's efforts
41. What is one advantage to using a purchased email list?
Answers: • It is targeted at your potential customers
42. How do listeners decide what is a worthwhile podcast to continually listen to?
Answers: • Having several hosts and a myriad of topics
43. What is a site index?
Answers: • A page which has a linkable outline of all of the pages on a website
44. How can supplemental materials be delivered to the podcast listener?
Answers: • Files can be made available for download along with the link to the podcast
45. How can posting on other message boards help drive traffic to a company site?
Answers: • By becoming an expert on a subject and giving people information which demonstrates your company's knowledge and expertise
46. Why are purchased email lists typically ineffective?
Answers: • They make up fake emails to sell
47. What is a trackback?
Answers: • A method of notification that somebody links to document/html
48. How can a company profit from a podcast directly?
Answers: • Charge for premium content
49. Which of the following are podcasts least likely to target?
Answers: • Customer loyalty
50. Why is the subject line of any email campaign important?
Answers: • It is all the receiver sees besides the email address until they open the email
51. What is A/B testing?
Answers: • Using 2 versions of an ad, measuring results to see which one is more effective
52. What is the "active voice" style of writing ads?
Answers: • Using "you" and not "I" or "we" – directing wording towards the customer
53. Why is reciprocal linking becoming an important way to reach potential clients?
Answers: • Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site
54. How can the signature block be used effectively?
Answers: • Branding the firm and relaying information to the email recipient such as the company blog
55. What is meant by "niche marketing"?
Answers: • Targeting a broad based group of people
56. What is meant by "web 2.0"?
Answers: • The resurgence of internet companies with more interactive focus, such as blogging and social networking
57. How are keywords utilized by search engines?
Answers: • The keywords are a brief description of what topics your site relates to
58. What is one unfavorable trait sometimes seen in affiliate marketing?
Answers: • Affiliates will use unethical techniques to drive customers in hopes of earning a commission
59. What is "bounce rate" in terms of email marketing?
Answers: • The percentage of emails sent to a list which are returned as undeliverable
60. How is click-through rate measured in an email campaign?
Answers: • The number of people who click on a link in the email bringing the potential customer to your site
61. What is affiliate marketing?
Answers: • When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
62. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Answers: • Hired experts can drive the best results of campaigns and help guide the company in its marketing
63. What is meant by "viral marketing"?
Answers: • Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed
64. What is the purpose of a traditional press release?
Answers: • It announces company information to a widely dispersed group of people
65. What are meta tags?
Answers: • Embedded information about your website such as keywords
66. Why are affiliates not the same as having a sales force?
Answers: • The affiliate only drives traffic, they do not necessarily convert them to sales
67. How are Pay Per Click ad campaigns billed?
Answers: • The customer pays each time their ad is clicked on, usually billed monthly
68. What is the purpose of sending a monthly newsletter?
Answers: • It builds branding, creates awareness and a connection with potential clients
69. What is a "value proposition"?
Answers: • A statement as to how the company adds value for customers
70. What is the formula for calculating cost per customer acquisition?
Answers: • Total marketing budget for a specific period divided by the number of new customers for that same period
1. What is the character limit for posts on Twitter?
Answers:• 140 characters
2. How can a company place itself as an expert in a certain area
of expertise?
Answers:
• Actively answer questions in the Q&A section of the site
• Actively answer questions in the Q&A section of the site
3. What type of status updates would drive visitors to the company
site?
Answers:
• A link to a new press release hosted on the company site
• A link to a new press release hosted on the company site
4. What is meant by A/B testing in marketing?
Answers:
• Testing 2 versions of an advertisement to see which elicits the best response
• Testing 2 versions of an advertisement to see which elicits the best response
5. Using which of the following two methods can a company ensure
that the proper
audience finds their YouTube videos?
Answers:
• Post links on the company blog to the YouTube videos
• Post links on the company blog to the YouTube videos
6. How does a blog directly impact sales of a company?
Answers:
• It is typically used as the way to disperse company coupons
• It is typically used as the way to disperse company coupons
7. What is meant by "micro-blogging"?
Answers:
• Blogs with limited individual posts, limited by character count typically
• Blogs with limited individual posts, limited by character count typically
8. What do Connections on LinkedIn effectively represent?
Answers:
• People and other companies the user is connected to directly
• People and other companies the user is connected to directly
9. What is the term adopted for updates posted by Twitter users?
Answers:
• Tweets
• Tweets
10. Which of the following is an easy way to track the website hits
of a specific
marketing campaign with a link to the company website?
Answers:
• Creating landing pages specific for each campaign
• Creating landing pages specific for each campaign
11. What feature does LinkedIn offer for pay accounts?
Answers:
• Increased abilities to connect directly and send messages to people
• Increased abilities to connect directly and send messages to people
12. What is meant by Brand Management?
Answers:
• Creating a consistent image for the company
• Creating a consistent image for the company
13. What traditional marketing technique is YouTube closest to?
Answers:
• Television advertising
• Television advertising
14. Why is it important to have a company blog hosted on the company
web domain
versus a third party blogging site?
Answers:
• Search engine rankings will include hits on the blog as part of the overall website hits
• Search engine rankings will include hits on the blog as part of the overall website hits
15. What is the general purpose of posting a video blog routinely
to YouTube?
Answers:
• It allows the company to drive website traffic to its blog
• It allows the company to drive website traffic to its blog
16. What is the ultimate goal of a social network marketing plan?
Answers:
• Drive potential customers to the company and give them an action item to perform
• Drive potential customers to the company and give them an action item to perform
17. What is "guerilla marketing"?
Answers:
• Marketing which relies on time and energy rather than a large dollar budget
• Marketing which relies on time and energy rather than a large dollar budget
18. How does YouTube serve a dual purpose in social media marketing?
Answers:
• It can be used as the forum for dispersing company videos, as well as a host when
embedding videos in sites outside of YouTube
• It can be used as the forum for dispersing company videos, as well as a host when
embedding videos in sites outside of YouTube
19. What is a "wiki"?
Answers:
• Interconnected and user generated knowledge management systems
• Interconnected and user generated knowledge management systems
20. What should a company do for commercial advertisements on
YouTube in order to
maximize their effectiveness?
Answers:
• Ask the watcher to visit the company site at the end of the video
• Ask the watcher to visit the company site at the end of the video
21. What is the overall goal of social media marketing for
companies?
Answers:
• Generate sales
• Generate sales
22. What is one measure a company can use to validate the
usefulness of its video
posts on YouTube?
Answers:
• The amount of views of the video
• The amount of views of the video
23. How can a company create a forum for dialogue on LinkedIn?
Answers:
• Use of Groups
• Use of Groups
24. How is site traffic useful in evaluating marketing?
Answers:
• Ads can send receivers to a specific landing page, which can be tracked
• Ads can send receivers to a specific landing page, which can be tracked
25. Why is there no specific definition of what is social media
marketing?
Answers:
• The concept is relatively new compared to traditional marketing and is still being defined
• The concept is relatively new compared to traditional marketing and is still being defined
26. How do ebooks represent a form of marketing?
Answers:
• They are often free, include useful information, and direct the reader onto the company
which created the ebook for further information
• They are often free, include useful information, and direct the reader onto the company
which created the ebook for further information
27. Which of the following is an important aspect of creating blogs
and posting
content?
Answers:
• Posting at least once a month to the blog
• Posting at least once a month to the blog
28. How can a company convert posts on Twitter to sales?
Answers:
• Creating posts which drive followers to their site
• Creating posts which drive followers to their site
29. What style of videos can a company post on YouTube?
Answers:
• All of the above
• All of the above
30. Which of the following would be leveraging both social network
and traditional
marketing?
Answers:
• A print advertisement in a magazine which drives people to a website where there is
a free trial offer
• A print advertisement in a magazine which drives people to a website where there is
a free trial offer
31. How does creating a social network marketing plan differ from
a traditional
marketing plan?
Answers:
• The staff requirements and skill sets for social marketing are different
• The staff requirements and skill sets for social marketing are different
32. What non financial measure of marketing is important to track?
Answers:
• Number of impressions
• Number of impressions
33. What is a "vlog"?
Answers:
• Video Blog
• Video Blog
34. What are the four P's of marketing?
Answers:
• Product, Price, Place, Promotion
• Product, Price, Place, Promotion
35. What should a company post on Twitter?
Answers:
• All of the above
• All of the above
36. What would the marketing budget section of a marketing plan
consist of?
Answers:
• The expected costs for each ad campaign based on the delivery method
• The expected costs for each ad campaign based on the delivery method
37. What is the method for being linked to other users on LinkedIn?
Answers:
• Connections
• Connections
38. How often should a marketing plan be revisited?
Answers:
• As often as needed in order to revisit the plan of action and revise any new actions
• As often as needed in order to revisit the plan of action and revise any new actions
39. What place does Pricing have in marketing?
Answers:
• Different pricing levels can be tested to see what elicits the best consumer response
• Different pricing levels can be tested to see what elicits the best consumer response
40. Why is it important to post to a blog regularly?
Answers:
• Keep readers engaged and also gives search engines content to index
• Keep readers engaged and also gives search engines content to index
41. What is meant by the concept of "viral" in social media?
Answers:
• Social media which is spread to viewers by the consumer, growing in popularity
• Social media which is spread to viewers by the consumer, growing in popularity
42. How can LinkedIn serve the company aside from social network
marketing?
Answers:
• Job openings can easily be dispersed to qualified candidates on LinkedIn
• Job openings can easily be dispersed to qualified candidates on LinkedIn
43. What is a "call to action"?
Answers:
• Giving an advertisement's receiver a specific direction such as 'visit the site'
• Giving an advertisement's receiver a specific direction such as 'visit the site'
44. How far into the future should a company plan its marketing
activities?
Answers:
• Up to 1 year
• Up to 1 year
45. What is the main reason traditional marketing will never
completely go away?
Answers:
• It's proven to work time and again
• It's proven to work time and again
46. What style of blogging would be most effective for building
relationships with
customers?
Answers:
• Writing posts about the company and its ups and downs from inside, personalized
approach
• Writing posts about the company and its ups and downs from inside, personalized
approach
47. What can a company do to offset the cost of running a blog?
Answers:
• Place ads on the blog which generate pay per click income
• Place ads on the blog which generate pay per click income
48. What methods of social network marketing should a company
always use?
Answers:
• Depends on the company, their product, their audience
• Depends on the company, their product, their audience
49. What is a contingency plan?
Answers:
• A set of actions to be taken if the original plan does not perform as anticipated
• A set of actions to be taken if the original plan does not perform as anticipated
50. How can a company use the same material for both traditional
and social network
marketing?
Answers:
• Selling ad space on the company website
• Selling ad space on the company website
51. What is "social media optimization"?
Answers:
• Creating content which easily creates publicity via social networks
• Creating content which easily creates publicity via social networks
52. What is meant by the "blogosphere"?
Answers:
• The interconnected community of blogs via linking to each other
• The interconnected community of blogs via linking to each other
53. Which type of marketing would a company blog be considered?
Answers:
• Social Network Marketing
• Social Network Marketing
54. What is a method of marketing on Facebook which can reach
several users by
spending money?
Answers:
• Facebook Pay Per Click placed advertisements
• Facebook Pay Per Click placed advertisements
55. What can a company do on Facebook apart from their page to
create a following?
Answers:
• Use Groups, both company originated and posting to other groups
• Use Groups, both company originated and posting to other groups
56. What do updates to Facebook status resemble most closely?
Answers:
• Posts on Twitter
• Posts on Twitter
57. What is another term for "social media"?
Answers:
• Consumer Generated Media
• Consumer Generated Media
58. What should be the length of an effective blog post?
Answers:
• A few paragraphs
• A few paragraphs
59. What is meant by "Marketing Creative"?
Answers:
• The content for marketing and its creative aspect
• The content for marketing and its creative aspect
60. What is the term used for a person who is receiving updates
of another Twitter
user's updates?
Answers:
• Follower
• Follower
61. What does the product portion of the 4 P's of marketing
focus on?
Answers:• The product or service being marketed to consumers
Question:* What is Facebook marketing useful for?
Answer: • All of these
Question:* What is Google's character display limit for the 'title tag' in search results?
Answer: • 70 characters
Question:* In traditional marketing, companies focus on finding customers. What is the term for marketing focused on getting *found* by customers?
Answer: • Inbound Marketing
Question:* What is an interstitial ad?
Answer: • An ad that fills a user's screen when navigating between two pages
Question:* What is the name of Facebook's new search feature?
Answer: • Graph
Question:* What is a pop-under window ad?
Answer: • An ad that the user does not see until they close out of their current window
Question:* Which of the following is NOT allowed on LinkedIn advertising?
Answer: • Floating ads
Question:* What is the name for the small graphic that appears in a browser's address bar?
Answer: • Favicon
Question:* What is the term for a blog or blogger's list of links to other blogs they read or support?
Answer: • Blogroll
Question:* Which of the following is considered permission marketing?
Answer: • Opt-in email
Question:* means advertisers pay for every thousand displays of their message to potential customers
Answer: • CPM
Question:* Which term refers to content that remains topical and relevant over long stretches of time?
Answer: • Evergreen
Question:* The number of visitors to take action after reading your content is measured by:
Answer: • Conversion
Question:* What does MUV stand for?
Answer: • Monthly Unique Visitors
Question:* Which email marketing technique is proven to lower SPAM complaints?
Answer: • Requiring user opt-ins
Question:* Which of the following can be used to tag images on the web, for SEO optimization?
Answer: • Alt Text
Question:* What is a back/inbound link?
Answer: • When another website links to a page on your website
Question:* Bitly is a
Answer: • URL shortener
Question:* What is the first step for online marketing?
Answer: • Identify goals and objectives
Question:* What is the character limit for a single Tweet?
Answer: • 140
Question:* What does CPI stand for?
Answer: • Cost Per Impression
Question:* Which best describes affiliate marketing?
Answer: • Performance-based marketing that rewards a partner for clicks or conversions
Question:* Testing two different Calls to Action to see which perform better is called:
Answer: • A/B testing
Question:* What is niche marketing?
Answer: • Marketing to a target group of users who share common characteristics and are likely to buy your products
Question:* Among following which option is more likely to drive genuine traffic to your website?
Answer: • Optimizing PPC Campaigns on Google adwords
Question:* What do you need to add to an image for a search engine to "see" it"
Answer: • Alt tags
Question:* What type of marketing is blogging considered to be?
Answer: • Content marketing
Question:* What is the process search engines use to find content and make it available to users via search results?
Answer: • Indexing
Question:* Which of these is NOT a marketing call to action?
Answer: • Love what you do
Question:* Where can keywords be placed for search engine optimization?
Answer: • All of these
Question:* Which of these describe geo-targeted marketing?
Answer: • Marketing ads that only appear to users in a specific region.
Question:* What is SEM?
Answer: • Search Engine Marketing
Question:* What is a CMS?
Answer: • Content Management System
Question:* Often referred to simply as Blogger, which of the following is Google's blogging platform?
Answer: • Blogspot
Question:* CTA stands for...
Answer: • Call To Action
Question:* Which of these is a characteristic of drip marketing?
Answer: • All of these
Question:* True or False? Setting up a Mobile Redirect and using Mobile CSS are effective ways at optimizing your site for mobile viewers.
Answer: • True
Question:* What is B2B marketing?
Answer: • Business to business
Question:* Which metric can you track with Facebook Ads?
Answer: • All of these
Question:* Which of the following provides a form of paid advertising?
Answer: • Google AdWords
Question:* What is a floating ad?
Answer: • An ad that moves across the screen as the user scrolls
Question:* What does SEO stand for?
Answer: • Search Engine Optimization
Question:* What are the benefits of social media marketing?
Answer: • All of these
Question:* What is Google Analytics used for?
Answer: • All of these
Question:* Which of these is an advantage of email marketing?
Answer: • All of these
Question:* Blogging is best used for:
Answer: • All of these
Question:* What does PPC stand for?
Answer: • Pay Per Click
Question:* Which of these is a type of online marketing?
Answer: • All of these
Question:* Which analytics does Twitter Ads specifically provide?
Answer: • Follower growth chart
Question:* Which of the following does NOT provide certified Twitter analytics?
Answer: • Google
Question:* What is the maximum animation loop length when marketing on LinkedIn?
Answer: • 30 seconds
Question:* Google Analytics can be used to directly track performance of
Answer: • Mobile Apps & Websites
Question:* What is the top tool used in inbound marketing campaigns?
Answer: • Content
Question:* What is the time limit for videos recorded on Instagram's video service?
Answer: • 15 seconds
Question:* Assisted Conversions Report in Google Analytics can be found under
Answer: • Multi-Channel Funnels
Question:* ASO stands for
Answer: • App Store Optimization
Question:* What is the time limit for videos recorded on Twitter's Vine service?
Answer: • 6 seconds
Question:* What two halves make up the engagement metric?
Answer: • Positive & negative engagement
Question:* What two halves make up the engagement metric?
Answer: • Positive & negative engagement
Question:
Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
c. It gives the firm more control over its marketing budget.
d. It is unconventional and can often leave a lasting impression on potential customers
Answer: It gives the firm more control over its marketing budget.
Question:
Why is affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from the affiliate’s efforts.
c. It guarantees increased sales
d. It is complex so not many people utilize it
Answer: It guarantees increased sales
Question:
What is meant by “niche marketing”?
a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Answer: Targeting a broad based group of people
Question:
How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Answer: By telling the listeners that they need your product.
Question:
What is “cost per customer acquisition”?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Answer: The amount a company pays a customer to try their product
Question:
How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Answer: The listener has to go to a special site only during the podcast
Question:
What is a “value proposition”?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Answer: The pricing of the product
Question:
How important is content on a site when optimizing it?
a. Not important at all does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important new content especially
Answer: It is the only thing which creates a higher ranking in search engines
Question:
Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”
Answer: Using small words which take up space and do not add value
Question:
What should a company do once it achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Answer: Sell advertising on their site
Question:
Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
Answer: To drive traffic to their site and increase awareness
Question:
What is meant by “white hat”?
a. When markets show up for work wearing white hats
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking
Answer: When markets show up for work wearing white hats
Question:
Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
Answer: They make up fake emails to sell
Question:
Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
Answer: It has been heavily advertised
Question:
What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliate will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
Answer: It brings additional traffic to a site
Question:
Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Answer: Hired expert can drive the best results of campaigns and help guide the company in its marketing
Question:
Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers , construction
Answer: Computer equipment, auto manufacturers, construction
Question:
What is A/B testing?
a. Testing 2 products to see which is safer
b. Using 2 versions of an ad measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate
Answer: Using 2 versions of an ad measuring results to see which one is more effective
Question:
What are the four P’s of marketing?
a. Placement, production, procurement, procedures
b. Product, price, place, promotion
c. Position, price, production, premature
d. Product, promotion, procedures, procurement
Answer: Product, promotion, procedures, procurement
Question:
What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is
Answer: It impresses clients
Question:
What is the purpose of a traditional press release?
a. Is acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users
Answer: It target markets to internet users
Question:
What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding creates awareness and connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law
Answer: It gives people a chance to opt out of ever talking to your company agin
Question:
What is meant by “guerilla marketing”?
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Answer: Using resources such as time, energy and imagination rather than money to market
Question:
What is an auto-responder?
a. A person who replaces to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system
Answer: A method of direction communication with clients
Question:
Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks
Answer: To carefully target the customer base desired, not wasting impressions and clicks
Question:
What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we”- directing wording towards the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently
Answer: Writing in the third person
Question:
What is a double opt in process?
a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
Answer: someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Question:
How do listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
d. Having several hosts and a myriad of topics
Answer: Having several hosts and a myriad of topics
Question:
Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email before reading it
b. It is all the receiver sees besides the email address until they open the email
c. It let the receiver know they are about to be sold something
Answer: It is all the receiver sees besides the email address until open the email
Question:
How is the “open rate” important?
a. It tells the company how many people clicked on the links in the email
b. It lets the company know how many people bought a product
c. It is the number of people who received the mail
d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was
Answer: it lets the company know how many people bought a product
Question:
Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
d. The affiliates have limited availability
Answer: The affiliates have limited availability
Question:
How is the pricing model of a click determined?
a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list
Answer: Google sets the price worldwide
Question:
What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for a specific period divided by the number of new customers for that same period
Answer: Total marketing budget for a specific period divided by the number of new customers for that same period
Question:
How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents
Answer: 10 cents
Question:
What is “cost per action”?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
Answer: Same as pay per click
Question:
What is an “impression”?
a. When a person buys a product from a site
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on when an ad on
d. When an ad makes an impression on a client
Answer: When your ad is displayed on a page online, not necessarily clicked on
Question:
Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Answer: Quantity of links from other highly ranked pages to your site
Question:
What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales
Answer: Internet companies who focus on retail sales
Question:
What is affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
d. Pay per click marketing
Answer: When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
Question:
Which of the following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Answer: Sales
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