Internet marketing test question answer 2014

Q1. Why are affiliates not the same as having a sales force?

a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
d. The affiliates have limited availability

Q2. What is the formula for calculating cost per customer acquisition?

a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for specific period divided by the number of new customers for that same period

Q3. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

Q4. What is meant by “niche marketing”?

a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online

Q5. How can a podcast be used to drive customers to a website?

a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product

Q6. What is “cost per customer acquisition”?

a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors

Q7. How can supplemental materials be delivered to the podcast listener?

a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials

Q8. What is a “value proposition”?

a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers

Q9. How important is content on a site when optimizing it?

a. Not important at all, does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important, new content especially

Q10. Which of the following would not be effective in headline writing?

a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”

Q11. Why would a company possibly want to spend more on PPC early on?

a. It costs less early on
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products

Q12. What is meant by “white hat”?

a. When marketers show up for work wearing white hats
b. Dishonest techniques for gaining higher rankings
c. Ethical and honest methods of increasing page rankings
d. Software used to increase rankings

Q13. Why are purchased email lists typically ineffective?

a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates

Q14. Why has web marketing become a popular form of marketing?

a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised

Q15. What is one unfavorable trait sometimes seen in affiliate marketing?

a. The cost is low
b. It brings additional traffic to a site
c. Affiliates will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling

Q16. Which 3 industries are the largest users of affiliate marketing?

a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers, construction

Q17. What is A/B testing?

a. Testing 2 products to see which is safer
b. Using 2 versions of an ad, measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate

Q18. Why would a firm employ guerilla web marketing?

a. It is guaranteed to work
b. It allows greater flexibility
c. Its gives the firm more control over its marketing budget
d. It is unconventional and can often leave a lasting impression on potential customers

Q19. What are the four P’s of marketing?

a. Placement, Production, Procurement, Procedures
b. Product, Price, Placement, Promotion
c. Position, Price, Production, Premature
d. Product, Promotion, Procedures, Procurement

Q20. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is

Q21. What is the purpose of a traditional press release?

a. It acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users

Q22. What is the purpose of sending a montly newsletter?

a. It creates work for employees at the company
b. It builds branding, creates awareness and a connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law

Q23. What is meant by “guerilla marketing”?

a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads

Q24. What is an auto-responder?

a. A person who replies to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system

Q25. Why is it important to fine tune the timing of the ad and keywords used?

a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks

Q26. What is a double opt in process?

a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, an then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase

Q27. What should a company do once it achieves its search engine ranking goals?

a. Stop promoting the site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site

Q28. How do listeners decide what is a worthwhile podcast to continually listen to?

a. High quality audio and high quality content
b. If its funny
c. Brod based podcasts with no general direction
d. Having several hosts and a myriad of topics

Q29. Why is the subject line of any email campaign important?

a. It gives the person an opportunity to delete the email before reading it
b. It is all the receiver sees besides the email address until they open the email
c. It lets the receiver know they are about to be sold something

Q30. How is the “open rate” important?

a. It tells the company how many people clicked on the links in the email
b. It lets the company know how many people bought a product
c. It is the number of people who received the email
d. It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was

Q31. How is the pricing model of a click determined?

a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

Q32. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents

Q33. What is “cost per action”?

a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost

Q34. What is an “impression”?

a. When a person buys a product from a site
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on
d. When an ad makes an impression on a client

Q35. Which of the following is valuable in increasing a page rank?

a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information

Q36. What is meant by “web 2.0”?

a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot.com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales

Q37. What is affiliate marketing?

a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
d. Pay per click marketing

Q38. Which of the following are podcasts least likely to target?

a. Sales
b. Branding
c. Customer loyalty
d. Content delivery

Q39. What is the “active voice” style of writing ads?

a. Using “you” and not “I” or “we” – directing wording towards the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently

Q40. Why is it important to set daily maximum budgets for pay per click ad campaigns?
a.It helps with ad placements.
b.It is required.
c.It helps drive affiliate sale.
d. Costs of clicked links can add up quickly if not limited.

Q41. How should a company allocate its marketing budget among the various methods of internet marketing?
a.Depends on the company and what is most effective for its business
b. Spread evenly among the methods chosen
c.Haphazardly
d.Spent most on email marketing

Q42. What is meant by “viral marketing”?
a. Creating ads that users pay to watch
b. Creating ad campaigns which are expensive and well produced
c. Creating ad campaigns with a very narrow focus
d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Q43. How can a company profit from a podcast directly?
a. Pay another company to host it
b. Charge for premium content
c. Set up an affiliate link
d. All podcasts are free, they can not be directly profitable

Q44. What is one advantage to using a purchased email list?
a. The firm selling them often makes up fake email addresss
b. Large quantity of email addresses and markets otherwise not reached
c. The bounce rate is very low
d. It is targeted at your potential customers

Q45. Why is reciprocal linking becoming an important way to reach potential clients?

a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site
b. It creates an income stream
c. It is the easiest way to create traffic
d. It builds goodwill

Q46. What is a trackback?

a. Same as a trademark
b. A method of notification that somebody links to document/html
c. When someone goes to your site because of your podcast
d. A count of how many downloads your podcast has

Q47.How is click-through rate measured in an email campaign?
a. The number of emails which did not bounce back
b. The number of people who click on a link in the email bringing the potential customer to your site
c. The number of people who purchased a product or service from the email
d. The number of people who replied to the email

Q48. Who regulates affiliate marketing?

a. No one currently
b. SEC
c. IRS
d. Internet Affiliate Board