Social Media Marketing Test Answer Odesk and Virtual Assistant
Q: What is meant by "Marketing Creative"? Answer
a. The employees in the marketing department
b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company
Q: What feature does LinkedIn offer for pay accounts? Answer
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Q: What is the term adopted for updates posted by Twitter users? Answer
a. Tweets
b. Twoots
c. Twinks
d. Posts
Q: How far into the future should a company plan its marketing activities? Answer
a. Up to 1 year
b. 5 years
c. 1 month
d. Indefinitely
Q: What is the term used for a person who is receiving updates of another Twitter user's updates? Answer
a. User
b. Follower
c. Connection
d. Friend
Q: What should be the length of an effective blog post? Answer
a. Several pages in length
b. No more than a few sentences
c. A few sentences mixed with several links to other sites and references
d. A few paragraphs
Q: What is the general purpose of posting a video blog routinely to YouTube? Answer
a. It allows the company to hard sell its products
b. It allows the company to drive website traffic to its blog
c. It can be used to disperse the company contact information
d. It allows followers to create a personal connection with the employees of the company
Q: Which of the following is an important aspect of creating blogs and posting content?Answer
a. Using a witty user name
b. Posting at least once a month to the blog
c. Social Media Optimization
d. Using humor
Q: What is meant by the "blogosphere"? Answer
a. The act of writing a blog
b. Specific niche blog community
c. The interconnected community of blogs via linking to each other
d. Advertising done via blogging
Q: What is a "vlog"? Answer
a. Video Log
b. Video Blog
c. Log of blog activity
d. New technology to aid in blogging
Q: What should a company post on Twitter? Answer
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
d. All of the above
Q: What is another term for "social media"? Answer
a. Media Optimization
b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
Q: What methods of social network marketing should a company always use? Answer
a. Blogging only
b. Twitter, Blogs, Facebook
c. YouTube
d. Depends on the company, their product, their audience
Q: How can a company convert posts on Twitter to sales? Answer
a. Write demeaning points about the competition
b. Write posts about personal information of the CEO
c. Creating posts which drive followers to their site
d. Constantly post updates about how the company needs more sales
Q: How does creating a social network marketing plan differ from a traditional marketing plan? Answer
a. The brand image should be completely different for social marketing
b. The staff requirements and skill sets for social marketing are different
c. There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
d. Other than the method of delivery, a marketing plan either way will be similar
Q: What type of status updates would drive visitors to the company site? Answer
a. An update telling friends they hope to see them all soon
b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO
Q: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Answer
a. Required by law
b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Q: What is a contingency plan? Answer
a. A second written plan in case management doesn't like the original plan
b. A detailed marketing plan
c. A set of actions to be taken if the original plan does not perform as anticipated
d. A marketing plan written just for social networking
Q: Which type of marketing would a company blog be considered? Answer
a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Q: What do Connections on LinkedIn effectively represent? Answer
a. Random strangers who found the company
b. People the company has sold product or services to
c. An avenue to disperse coupons
d. People and other companies the user is connected to directly
Q: What style of videos can a company post on YouTube? Answer
a. Video Blogs
b. Television Commercials
c. Product Demonstrations
d. All of the above
Q: What traditional marketing technique is YouTube closest to? Answer
a. Print advertising
b. Television advertising
c. Radio advertising
d. Mail advertising
Q: What can a company do on Facebook apart from their page to create a following?Answer
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
d. Use Groups, both company originated and posting to other groups
Q: How can a company use the same material for both traditional and social network marketing? Answer
a. Posting a luring comment on Twitter to the company site
b. Selling ad space on the company website
c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
d. Creating a magazine print ad with the company website
Q: How often should a marketing plan be revisited? Answer
a. Never, once written it is complete
b. As often as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company each month
Q: Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos? Answer
a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
c. Use of keywords
d. Sending out mail advertisements
Q: How can a company create a forum for dialogue on LinkedIn? Answer
a. Post updates to the company status
b. Use of Groups
c. Change the company profile regularly
d. Post demeaning comments for the competitors' pages
Q: What is meant by "micro-blogging"? Answer
a. Blogging daily
b. Blogs which are posted by companies, not individuals
c. Blogs with limited individual posts, limited by character count typically
d. Blogging from mobile devices
Q: What is one measure a company can use to validate the usefulness of its video posts on YouTube? Answer
a. The number of followers
b. The amount of views of the video
c. The number of videos the company has up
d. The sales volume of the company
Q: Why is it important to post to a blog regularly? Answer
a. It reduces the cost per blog post
b. Keep readers engaged and also gives search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put down the competition
Q: What style of blogging would be most effective for building relationships with customers?Answer
a. Using the blog only for press releases
b. Posting resumes of the company officers
c. Posting articles about how terrific the company is, and putting down the competition
d. Writing posts about the company and its ups and downs from inside, personalized approach
Q: What are the four P's of marketing? Answer
a. Product, Price, Place, Promotion
b. Price, Popularity, People, Placement
c. Popularity, Product, Promotion, People
d. People, Price, Promotion, Placement
Q: What is the overall goal of social media marketing for companies? Answer
a. Generate sales
b. Increase company headcount
c. Increase their web presence
d. Help accelerate product launches
Q: What is the ultimate goal of a social network marketing plan? Answer
a. To satisfy investors in the company
b. To justify spending in marketing
c. To find investors for a company
d. Drive potential customers to the company and give them an action item to perform
Q: What place does Pricing have in marketing? Answer
a. Higher prices guarantee a higher revenue stream
b. The company should actively market how much their products cost
c. Different pricing levels can be tested to see what elicits the best consumer response
d. Marketing based on the pricing level relative to competition is important
Q: Which of the following would be leveraging both social network and traditional marketing? Answer
a. Handing out print advertisements with a coupon for a store
b. A print advertisement in a magazine which drives people to a website where there is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere
Q: Which of the following would be leveraging both social network and traditional marketing? Answer
a. Handing out print advertisements with a coupon for a store
b. A print advertisement in a magazine which drives people to a website where there is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere
Q: How is site traffic useful in evaluating marketing? Answer
a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
b. There is no correlation site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to the marketing campaign
Q: How does YouTube serve a dual purpose in social media marketing? Answer
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
Q: How can LinkedIn serve the company aside from social network marketing? Answer
a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted
Q: How does a blog directly impact sales of a company? Answer
a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
c. It is typically used as the way to disperse company coupons
d. Typically a blog does not directly create sales
Q: What is “guerilla marketing”? Answer
a. Marketing geared towards animal lovers
b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget
Q: What non financial measure of marketing is important to track? Answer
a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
d. New customer acquisition
Q-1 What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Q-2 Which of the following would be leveraging both social network and traditional marketing?
a. Handing out print advertisements with a coupon for a store
b. A print advertisement in a magazine which drives people to a website where there is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere
Q-3 Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
b. Keep readers engaged and also gives search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put down the competition
Q-4 How can a company use the same material for both traditional and social network marketing?
a. Posting a luring comment on Twitter to the company site
b. Selling ad space on the company website
c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
d. Creating a magazine print ad with the company website
Q-5 How is site traffic useful in evaluating marketing?
a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
b. There is no correlation site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to the marketing campaign
Q-6 How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
d. It
can be used as the forum for dispersing company videos, as well as a
host when embedding videos in sites outside of YouTube
Q-7 How can LinkedIn serve the company aside from social network marketing?
a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted
Q-8 How does a blog directly impact sales of a company?
a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
c. It is typically used as the way to disperse company coupons
d. Typically a blog does not directly create sales
Q-9 What is “guerilla marketing”?
a. Marketing geared towards animal lovers
b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget
Q-10 What non financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
d. New customer acquisition
Q-11 Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a. Required by law
b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Q-12 How often should a marketing plan be revisited?
a. Never, once written it is complete
b. As often as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company each month
Q-13 How can a company convert posts on Twitter to sales?
a. Write demanding points about the competition
b. Write posts about personal information of the CEO
c. Creating posts which drive followers to their site
d. Constantly post updates about how the company needs more sales
Q-14 What does the product portion of the 4 P's of marketing focus on?
a. The product of service being marketed to consumers
b. The manufacturing process
c. How the price will be set for the product
d. How the new product will be promoted
Q-15 What is the general purpose of posting a video blog routinely to YouTube?
a. It allows the company to hard sell its products
b. It allows the company to drive website traffic to its blog
c. It can be used to disperse the company contact information
d. It allows followers to create a personal connection with the employees of the company
Q-16 Which type of marketing would a company blog be considered?
a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Q-17 What additional feature does Facebook have that helps engage in a dialogue with followers?
a. Ability to leave message for each other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
e. All of the above
Q-18 Why is Facebook the most well rounded social networking marketing space?
a. It has been around the longest
b. It does not cost any money
c. It allows for video, short posts, long posts, articles, pictures-all aspects of other sites combined into one
d. It allows for pictures
Q-19 What is meant by the concept of “viral” in social media?
a. Social media which is spread to viewers by the consumer, growing in popularity
b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious
Q-20 What is the term adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
Q-21 What would be the marketing budget section of a marketing plan consist of?
a. The cost to write the plan
b. The expected costs for each ad campaign based on the delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions
Q-22 What is “wiki”?
a. Form of blogging
b. A social networking site
c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks
Q-23 What is the method for being linked to other users on LinkedIn?
a. Followers
b. Connections
c. Friends
d. Associates
Q-24 What does updates to Facebook status resemble most closely?
a. Video blogs
b. Posts on Twitter
c. A company white page
d. Articles on LinkedIn
Q-25 What is one measure a company can use to validate the usefulness of its video posts on YouTube?
a. The number of followers
b. The amount of views of the video
c. The number of videos the company has up
d. The sales volume of the company
Q-26 What can a company do on Facebook apart from their page to create a following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
d. Use Groups, both company originated and posting to other groups
Q-27 What is meant by “Marketing Creative”?
a. The employees in the marketing department
b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company
Q-28 What is another term for “social media”?
a. Media Optimization
b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
Q-29 How can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company
b. Actively answer questions in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
d. Answer questions in all categories, even ones the company is not in business of.
Q-30 What style of blogging would be most effective for building relationships with customers?
a. Using the blog only for press releases
b. Posting resumes of the company officers
c. Posting articles about how terrific the company is, and putting down the competition
d. Writing posts about the company and its ups and downs from inside, personalized approach
Q-31 What traditional marketing technique is YouTube closest to?
a. Print advertising
b. Television advertising
c. Radio advertising
d. Mail Advertising
Q-32 What does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies
b. Post questions based on a category, and receive responses from experts in the field
c. Posts links to the company press releases
d. A meeting place for new connections
Q-33 What do Connections on LinkedIn effectively represent?
a. Random strangers who found the company
b. People the company has sold product or services to
c. An avenue to disperse coupons
d. People and other companies the user is connected to directly
Q-34 What is the character limit for posts on Twitter?
a. No limit
b. 100 characters
c. 140 characters
d. 200 characters
Q-35 What should a company post on Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
d. All of the above
Q-36 Which of the following is an important aspect of creating blogs and posting content?
a. Using a witty user name
b. Posting at least once a month to the blog
c. Social Media Optimization
d. Using humor
Q-37 What type of status updates would drive visitors to the company site?
a. An update telling friends they hope to see them all soon
b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO
Q-38 How can a company ensure that the proper audience finds their YouTube videos?
a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
c. Use of keywords
d. Sending out mail advertisements
Q-39 What is meant by A/B testing in marketing?
a. Testing of 2 different products
b. Testing 2 versions of an advertisement to see which elicits the best response
c. Clinical testing of medical products before legally allowing them for sale
d. Testing via 2 mediums, such as radio and television
Q-40 What is “social media optimization”?
a. Creating content which easily creates publicity via social networks
b. Writing clear content
c. Creating short content which is easily indexed
d. Hiring people to create content for social networks
Question 41: What can a company do to offset the cost of running a blog?
Ans: a. Place ads on the blog which generate pay per click income
Ans: b. Charge users a fee to read the blog
c. Only allow past customers to read the blog
d. Require a monthly membership to the entire company website
Question 42: What is a double opt in process?
a. Someone must email the firm twice to get on a list
Ans: b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
Question 43: What is the ultimate goal of a social network marketing plan?
a. To satisfy investors in the company
b. To justify spending in marketing
c. To find investors for a company
Ans: d. Drive potential customers to the company and give them an action item to perform
Question 45: 22 What is “wiki”?
a. Form of blogging
b. A social networking site
Ans: c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks
Question 46: Which type of marketing would a company blog be considered?
Ans: a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Question 47: Which of the following are podcasts least likely to target
Ans: sales
Question 48: What is the term adopted for updates posted by Twitter users?
Ans: a. Tweets
b. Twoots
c. Twinks
d. Posts
Question 49: What does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies
Ans: b. Post questions based on a category, and receive responses from experts in the field
c. Post links to the company press releases
d. A meeting place for new connections
Question 50: What non financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
Ans: c. Number of impressions
Ans: d. New customer acquisition
Question 51: What does updates to Facebook status resemble most closely?
a. Video blogs
Ans: b. Posts on Twitter
c. A company white page
Ans: d. Articles on LinkedIn
Question 52: How does a blog directly impact sales of a company?
a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
Ans: c. It is typically used as the way to disperse company coupons
Ans: d. Typically a blog does not directly create sales
Question 53: What is the main reason traditional marketing will never completely go away?
a. It is a cheaper than social media marketing
Ans: b. All companies are required by law to use traditional marketing techniques
c. There are better tax write offs for traditional marketing
Ans: d. It's proven to work time and again
Question 54: What style of videos can a company post on YouTube?
Ans: a. Video Blogs
b. Television Commercials
d. Product Demonstrations
Ans: All of the above
Question 55: What should a company post on Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
Ans: d. All of the above
Question 56: How is site traffic useful in evaluating marketing?
Ans: a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
b. There is no correlation site traffic and marketing
Ans: c. Ads can send receivers to a specific landing page, which can be tracked
Ans: d. Product sales from the company website can be attributed directly to the marketing campaign
Question 57: What is another term for “social media”?
Ans: a. Media Optimization
Ans: b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
Question 58: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
Ans: d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Question 59: What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
Ans: b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Question 60: What is the method for being linked to other users on LinkedIn?
a. Followers
Ans: b. Connections
c. Friends
d. Associates
Question 61: How can a company create a forum for dialogue on LinkedIn?
a. Post updates to the company status
Ans: b. Use of Groups
c. Change the company profile regularly
d. Post demeaning comments for the competitors' pages
oDesk Test Answers Social Media Marketing 2014
Question 62: What should be the length of an effective blog post?
a. Several pages in length
b. No more than a few sentences
c. A few sentences mixed with several links to other sites and references
Ans: d. A few paragraphs
Question 63: What is affiliate marketing
Ans:
when a 3rd party helps market your business. And in turn your pay them a
commission based on sales as aresult of their efforts
Question 64: What traditional marketing technique is YouTube closest to?
a. Print advertising
Ans: b. Television advertising
c. Radio advertising
d. Mail Advertising
Question 65: What is a method of marketing on Facebook which can reach several users by spending money?
a. Pay money for a better quality Facebook account
b. Pay a third party to make posts to your account
c. Charge a fee for users to be your friends
Ans: d. Facebook Pay Per Click placed advertisements
Question 66: What is meant by the concept of “viral” in social media?
Ans: a. Social media which is spread to viewers by the consumer, growing in popularity
Ans: b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious
Question 67: Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
Ans: b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
Question 68: How far into the future should a company plan its marketing activities?
Ans: a. Up to 1 year
b. 5 years
c. 1 month
Ans: d. Indefinitely
Question 69: Why is Facebook the most well rounded social networking marketing space?
a. It has been around the longest
b. It does not cost any money
Ans: c. It allows for video, short posts, long posts, articles, pictures – all aspects of other sites combined into one
d. It allows for pictures
Question 70: What is the character limit for posts on Twitter?
a. No limit
b. 100 characters
Ans; c. 140 characters
d. 200 characters
Question 71: What is meant by “white hat”?
Ans: a. When markets show up for work wearing white hats
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking
Question 72: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a. Required by law
Ans: b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Question 73: What is a “value proposition”?
Ans: a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Question 74: What type of status updates would drive visitors to the company site?
Ans: a. An update telling friends they hope to see them all soon
Ans: b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO
Question 75: How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
Asn:
d. It can be used as the forum for dispersing company videos, as well
as a host when embedding videos in sites outside of YouTube
Question 76: How can LinkedIn serve the company aside from social network marketing?
Ans: a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
Ans: d. Pricing lists can be posted
Question 77: Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
Ans: c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”
Question 78: How can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company
Ans: b. Actively answer questions in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
Ans: d. Answer questions in all categories, even ones the company is not in business of.
Question 79: What is the overall goal of social media marketing for companies?
Ans: a. Generate sales
b. Increase company headcount
Ans: c. Increase their web presence
d. Help accelerate product launches
Question 80: How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b.
By giving information on the podcast which gives the listener the
desire to learn more, and directing them to the website for information
c. By making the podcast a premium one which costs money
Ans: d. By telling the listeners that they need your product
1.What is meant by Brand Management?
Ans: The company executive management team.
2. What methods of social network marketing should a company always use?
Ans: Depends on the company, their product, their audience
3.Which of the following is an important aspect of creating blogs and posting content?
Ans: Posting at least once a month to the blog.
4.What is a “call to action”
Ans: Giving an advertisement’s receiver a specific direction such as “visit the site”.
5.What is “guerilla marketing”?
Ans: Marketing which relies on time and energy rather than a large dollar budget.
6.What is a “vlog”?
Ans: New technology to aid in blogging
7.What can a company do on Facebook apart from their page to create a following?
Ans: Use Groups, both company originated and posting to other group.
8.In a company who should own the social marketing plan?
Ans: Head of Marketing.
9.What is meant by “micro-blogging”?
Ans: Blogs with limited individual posts, limited by character count typically.
10.What is meant by A/B testing in marketing?
Ans: Testing 2 versions of an advertisement to see which elicits the best response.
11.What Place does Pricing have in marketing?
Ans: Different Pricing levels can be the pricing level relative to competition is important
12.What would the marketing budget section of a marketing plan detail?
Ans: The expected costs for each ad campaign based on the delivery method
13.How can a company use the same material for both traditional and social network marketing?
Ans: Utilizing a television ad campaign online as well on their site and sites such as YouTube.
14.How often should a marketing plan be revisited?
Ans: As often as needed in order to revisit the plan of action and revise any new actions
15.Which of the following would be leveraging both social network and traditional marketing?
Ans: A print advertisement in a magazine which drives people to a website where there is a free offer.
16.How does creating a social network marketing plan differ from a traditional marketing plan?
Ans: There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.
17.What should be the length of an blog post?
Ans: A few sentence mixed with several links to other sites and references.
19.Why is there no specific definition of what is social media marketing?
Ans: The concept is relatively new compared to traditional marketing and is still being defined.
19.What is meant by the “blog o sphere”?
Ans: The interconnected community of blogs via linking to each other
20.How do ebooks represent a from marketing?
Ans: They are often free, include useful information, and direct the reader onto the company whichcreated the eBook for.
21.What methods of social network marketing should a company always use?
Ans: Depends on the company, their product, their audience
22.What is “guerilla marketing”?
Ans: Marketing which relies on time and energy rather than a large dollar budget.
23.What is meant by Brand Management?
Ans: The company executive management team.
24.Which of the following is an important aspect of creating blogs and posting content?
Ans: Posting at least once a month to the blog.
25.What is a “call to action”
Ans: Giving an advertisement’s receiver a specific direction such as “visit the site”
.
26.What is a “vlog”?
Ans: New technology to aid in blogging
27.What can a company do on Facebook apart from their page to create a following?
Ans: Use Groups, both company originated and posting to other group.
28.In a company who should own the social marketing plan?
Ans: Head of Marketing.
29.What is meant by “micro-blogging”?
Ans: Blogs with limited individual posts, limited by character count typically.
30.What is meant by A/B testing in marketing?
Ans: Testing 2 versions of an advertisement to see which elicits the best response.
31.What Place does Pricing have in marketing?
Ans: Different Pricing levels can be the pricing level relative to competition is important
32.What would the marketing budget section of a marketing plan detail?
Ans: The expected costs for each ad campaign based on the delivery method
33.How can a company use the same material for both traditional and social network marketing?
Ans: Utilizing a television ad campaign online as well on their site and sites such as YouTube.
34.How often should a marketing plan be revisited?
Ans: As often as needed in order to revisit the plan of action and revise any new actions
35.Which of the following would be leveraging both social network and traditional marketing?
Ans: A print advertisement in a magazine which drives people to a website where there is a free trail offer.
36.How does creating a social network marketing plan differ from a traditional marketing plan?
Ans: There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.
38.What should be the length of an blog post?
Ans: A few sentence mixed with several links to other sites and references.
39.Why is there no specific definition of what is social media marketing?
Ans: The concept is relatively new compared to traditional marketing and is still being defined.
40.What is meant by the “blogosphere”?
Ans: The interconnected community of blogs via linking to each other
Q-1 What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Q-2 Which of the following would be leveraging both social network and traditional marketing?
a. Handing out print advertisements with a coupon for a store
b. A print advertisement in a magazine which drives people to a website where there is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere
Q-3 Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
b. Keep readers engaged and also gives search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put down the competition
Q-4 How can a company use the same material for both traditional and social network marketing?
a. Posting a luring comment on Twitter to the company site
b. Selling ad space on the company website
c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
d. Creating a magazine print ad with the company website
Q-5 How is site traffic useful in evaluating marketing?
a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
b. There is no correlation site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to themarketingcampaign
Q-6 How does YouTube serve a dualpurpose in social mediamarketing?
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
d. It
can be used as the forum for dispersing company videos, as well as a
host when embedding videos in sites outside of YouTube
Q-7 How can LinkedIn serve the company aside from social network marketing?
a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted
Q-8 How does a blog directly impact sales of a company?
a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
c. It is typically used as the way to disperse company coupons
d. Typically a blog does not directly create sales
Q-9 What is “guerilla marketing”?
a. Marketing geared towards animal lovers
b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget
Q-10 What non financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
d. New customer acquisition
Q-11 Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a. Required by law
b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Q-12 How often should a marketing plan be revisited?
a. Never, once written it is complete
b. As often as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company each month
Q-13 How can a company convert posts on Twitter to sales?
a. Write demanding points about the competition
b. Write posts about personal information of the CEO
c. Creating posts which drive followers to their site
d. Constantly post updates about how the company needs more sales
Q-14 What does the product portion of the 4 P's of marketing focus on?
a. The product of service being marketed to consumers
b. The manufacturing process
c. How the price will be set for the product
d. How the new product will be promoted
Q-15 What is the general purpose of posting a video blog routinely to YouTube?
a. It allows the company to hard sell its products
b. It allows the company to drive website traffic to its blog
c. It can be used to disperse the company contact information
d. It allows followers to create a personal connection with the employees of the company
Q-16 Which type of marketing would a company blog be considered?
a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Q-17 What additional feature does Facebook have that helps engage in a dialogue with followers?
a. Ability to leave message for each other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
e. All of the above
Q-18 Why is Facebook the most well rounded social networking marketing space?
a. It has been around the longest
b. It does not cost any money
c. It allows for video, short posts, long posts, articles, pictures-all aspects of other sites combined into one
d. It allows for pictures
Q-19 What is meant by the concept of “viral” in social media?
a. Social media which is spread to viewers by the consumer, growing in popularity
b. It is a method of branding a company
c. Advertising which can easily be emailed
d.Marketingadvertisements which are not serious
Q-20 What is the term adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
Q-21 What would be the marketing budget section of a marketing plan consist of?
a. The cost to write the plan
b. The expected costs for each ad campaign based on the delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions
Q-22 What is “wiki”?
a. Form of blogging
b. A social networking site
c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks
Q-23 What is the method for being linked to other users on LinkedIn?
a. Followers
b. Connections
c. Friends
d. Associates
Q-24 What does updates to Facebook status resemble most closely?
a. Video blogs
b. Posts on Twitter
c. A company white page
d. Articles on LinkedIn
Q-25 What is one measure a company can use to validate the usefulness of its video posts on YouTube?
a. The number of followers
b. The amount of views of the video
c. The number of videos the company has up
d. The sales volume of the company
Q-26 What can a company do on Facebook apart from their page to create a following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
d. Use Groups, both company originated and posting to other groups
Q-27 What is meant by “Marketing Creative”?
a. The employees in the marketing department
b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company
Q-28 What is another term for “social media”?
a. Media Optimization
b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
Q-29 How can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company
b. Actively answer questions in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
d. Answer questions in all categories, even ones the company is not in business of.
Q-30 What style of blogging would be most effective for building relationships with customers?
a. Using the blog only for press releases
b. Posting resumes of the company officers
c. Posting articles about how terrific the company is, and putting down the competition
d. Writing posts about the company and its ups and downs from inside, personalized approach
Q-31 What traditional marketing technique is YouTube closest to?
a. Print advertising
b. Television advertising
c. Radio advertising
d. Mail Advertising
Q-32 What does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies
b. Post questions based on a category, and receive responses from experts in the field
c. Posts links to the company press releases
d. A meeting place for new connections
Q-33 What do Connections on LinkedIn effectively represent?
a. Random strangers who found the company
b. People the company has sold product or services to
c. An avenue to disperse coupons
d. People and other companies the user is connected to directly
Q-34 What is the character limit for posts on Twitter?
a. No limit
b. 100 characters
c. 140 characters
d. 200 characters
Q-35 What should a company post on Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
d. All of the above
Q-36 Which of the following is an important aspect of creating blogs and posting content?
a. Using a witty user name
b. Posting at least once a month to the blog
c. Social Media Optimization
d. Using humor
Q-37 What type of status updates would drive visitors to the company site?
a. An update telling friends they hope to see them all soon
b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO
Q-38 How can a company ensure that the proper audience finds their YouTube videos?
a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
c. Use of keywords
d. Sending out mail advertisements
Q-39 What is meant by A/B testing in marketing?
a. Testing of 2 different products
b. Testing 2 versions of an advertisement to see which elicits the best response
c. Clinical testing of medical products before legally allowing them for sale
d. Testing via 2 mediums, such as radio and television
Q-40 What is “social media optimization”?
a. Creating content which easily creates publicity via social networks
b. Writing clear content
c. Creating short content which is easily indexed
d. Hiring people to create content for social networks
Question 1: What methods of social network marketing should a company always use?
a. Blogging only
Ans: b. Twitter, Blogs, Facebook
c. YouTube
Ans: d. Depends on the company, their product, their audience
Question 2: What is the term adopted for updates by Twitter users?
Ans: a. Tweets
b. Twoots
c. Twinks
d. Posts
Question 3: What is meant by “guerilla marketing”?
Ans: a. Using resources such as time, energy and imagination rather than money to market
Ans: b. Using advertising spots which utilize gorillas to capture the audience
Ans: c. Having a large scale marketing budget
d. Using television ads instead of web ads
Question 4: What is meant by Brand Management?
a. Managing the marketing staff
b. Management of the marketing budget
Ans: c. The company executive management team
Ans: d. Creating a consistent image for the company
Question 5: Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
Ans: b. Keep readers engaged and also give search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put
Question 6: What is "guerrilla marketing"?
a. Marketing geared towards animal lovers
b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget
Question 7: What is meant by guerrilla marketing
Ans: Using resources such as time, energy and imagination rather than money to market
Question 8: Which of the following is an important aspect of creating blogs and posting content?
Ans: a. Using a witty user name
Ans: b. Posting at least once a month to the blog
Ans: c. Social Media Optimization
d. Using humor
Question 9: What is a "vlog"?
a. Video Log
Ans: b. Video blog
c. Log of blog activity
Ans: d. New technology to aid in blogging
Question 10: What can a company do on Facebook apart from their page to create a following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
Ans: d. Use Groups, both company originated and posting to other groups
Question 11: What is meant by the "blogsphere"?
a. The act of writing a blog
b. Specific niche blog community
c. The interconnected community of blogs via linking to each other
d. Advertising done via blogging
Question 12: How can a company ensure that the proper audience finds their YouTube videos?
Ans: a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
Ans: c. Use of keywords
d. Sending out mail advertisements
Question 13: In a company who should own the social marketing plan?
Ans: a. Head of Marketing
Ans: b. CFO
c. President
d. Operational staff
Question 14: What is meant by "micro-blogging"?
Ans: a. Blogging daily
b. Blogs which are posted by companies, not individuals
Ans: c. Blogs with limited individual posts, limited by character count typically
d. Blogging from mobile devices
Question 15: What is meant by A/B testing in marketing?
a. Testing of 2 different products
Ans: b. Testing 2 versions of an advertisement to see which elicits the best response
c. Clinical testing of medical products before legally allowing them for sale
d. Testing via 2 mediums, such as radio and television
Question 16: What is “social media optimization”?
Ans: a. Creating content which easily creates publicity via social networks
b. Writing clear content
c. Creating short content which is easily indexed
d. Hiring people to create content for social networks
Question 17: What place does Pricing have in marketing?
a. Higher prices guarantee higher revenue stream
b. The company should actively market how much their products cost
Ans: c. Different pricing levels can be tested to see what elicits the best consumer response
d. Marketing based on the pricing level relative to competition is important
Question 18: What would the marketing budget section of a marketing plan detail?
a. The cost to write the plan
Ans: b. The expected costs for each ad campaign based on the delivery method
Ans: c. The overall marketing budget for a year
d. The marketing personnel job descriptions
Question 19: How can a company use the same material for both traditional and social network marketing?
a. Posting a luring comment on Twitter the company site
b. Selling ad space on the company website
Ans: c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Ans: d. Creating a magazine print ad with the company website
Question 20: What is the ultimate goal of social network marketing plan?
a. To satisfy investors in the company
b. To justify spending in marketing
c. To find investors for a company
d. Drive potential customers to the company and give them an action time to perform
Question 21: How often should a marketing plan be revisited?
a. Never, once written it is complete
Ans: b. As often as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company each month
Question 22: Which of the following would be leveraging both social network and traditional marketing?
a. Handing out print advertisements with a coupon for a store
Ans: b. A print advertisement in a magazine which drives people to a website where there is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere
Question 23: How does creating a social network marketing plan differ from a traditional marketing plan?
a. The brand image should be completely different for social marketing
Ans: b. The staff requirements and skill sets for social marketing are different
Ans: c. There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
d. Other than the method of delivery, a marketing plan either way will be similar
Question 24: What should be the length of an blog post?
Ans: A few sentence mixed with several links to other sites and references.
Question 25: Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
Ans: c. Quantity of links from other highly ranked pages to your site
d. No contact information
Question 26: Why is there no specific definition of what is social media marketing?
Ans: a. There is not governing body over social media marketing
b. Companies cannot come to one definition
Ans: c. The concept is relatively new compared to traditional marketing and is still being defined
d. It had not yet been widely accepted
Question 27: What is meant by the “blogosphere”?
Ans: The interconnected community of blogs via linking to each other
Question 28: What is meant by the “blog o sphere”?
Ans: The interconnected community of blogs via linking to each other
Question 29: How do ebooks represent a from marketing?
Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for.
Question 30: If marketing is relatively easy to do online
Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing
Question 31: What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness.
Ans: a. Ask the watcher to visit the company site at the end of the video
b. Make the videos at least 5 minutes long
c. Make the videos under 10 seconds
d. Have the CEO featured in the advertisement
Question 32: Which of the following are podcasts least likely to target?
Ans: a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Question 33: Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email before reading it
Ans: b. It is all the receiver sees besides the email address until they open the email
c. It let the receiver know they are about to be sold something
Question 34: What is the general purpose of posting a video blog routinely to YouTube?
a. It allows the company to hard sell its products
Ans: b. It allows the company to drive website traffic to its blog
Ans: c. It can be used to disperse the company contact information
d. It allows followers to create a personal connection with the employees of the company
Question 35: What is the term used for a person who is receiving updates of another Twitter user's updates?
a. User
Ans: b. Follower
c. Connection
d. Friend
Question 36: What style of blogging would be most effective for building relationships with customers?
a. Using the blog only for press releases
b. Posting resumes of the company officers
Ans: c. Posting articles about how terrific the company is, and putting down the competition
Ans: d. Writing posts about the company and its ups and downs from inside, personalized approach
Question
37: How much a company pay for the given example: Ad displays 20 times,
2 users click the ad, cost per click is 5 cents.
a. 90 cents
Ans: b. 10 cents
c. 20 cents
d. 1 cents
Question 38: What do Connections on LinkedIn effectively represent?
Ans: a. Random strangers who found the company
b. People the company has sold product or services to
c. An avenue to disperse coupons
Ans: d. People and other companies the user is connected to directly
Question 39: Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
Ans: d. Computer equipment, auto manufacturers , construction
Question 40: How can a company convert posts on Twitter to sales?
a. Write demanding points about the competition
b. Write posts about personal information of the CEO
Ans: c. Creating posts which drive followers to their site
Ans: d. Constantly post updates about how the company needs more sales
Question 41: What can a company do to offset the cost of running a blog?
Ans: a. Place ads on the blog which generate pay per click income
Ans: b. Charge users a fee to read the blog
c. Only allow past customers to read the blog
d. Require a monthly membership to the entire company website
Question 42: What is a double opt in process?
a. Someone must email the firm twice to get on a list
Ans: b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
Question 43: What is the ultimate goal of a social network marketing plan?
a. To satisfy investors in the company
b. To justify spending in marketing
c. To find investors for a company
Ans: d. Drive potential customers to the company and give them an action item to perform
Question 45: 22 What is “wiki”?
a. Form of blogging
b. A social networking site
Ans: c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks
Question 46: Which type of marketing would a company blog be considered?
Ans: a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Question 47: Which of the following are podcasts least likely to target
Ans: sales
Question 48: What is the term adopted for updates posted by Twitter users?
Ans: a. Tweets
b. Twoots
c. Twinks
d. Posts
Question 49: What does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies
Ans: b. Post questions based on a category, and receive responses from experts in the field
c. Post links to the company press releases
d. A meeting place for new connections
Question 50: What non financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
Ans: c. Number of impressions
Ans: d. New customer acquisition
Question 51: What does updates to Facebook status resemble most closely?
a. Video blogs
Ans: b. Posts on Twitter
c. A company white page
Ans: d. Articles on LinkedIn
Question 52: How does a blog directly impact sales of a company?
a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
Ans: c. It is typically used as the way to disperse company coupons
Ans: d. Typically a blog does not directly create sales
Question 53: What is the main reason traditional marketing will never completely go away?
a. It is a cheaper than social media marketing
Ans: b. All companies are required by law to use traditional marketing techniques
c. There are better tax write offs for traditional marketing
Ans: d. It's proven to work time and again
Question 54: What style of videos can a company post on YouTube?
Ans: a. Video Blogs
b. Television Commercials
d. Product Demonstrations
Ans: All of the above
Question 55: What should a company post on Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
Ans: d. All of the above
Question 56: How is site traffic useful in evaluating marketing?
Ans: a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
b. There is no correlation site traffic and marketing
Ans: c. Ads can send receivers to a specific landing page, which can be tracked
Ans: d. Product sales from the company website can be attributed directly to the marketing campaign
Question 57: What is another term for “social media”?
Ans: a. Media Optimization
Ans: b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
Question 58: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
Ans: d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Question 59: What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
Ans: b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Question 60: What is the method for being linked to other users on LinkedIn?
a. Followers
Ans: b. Connections
c. Friends
d. Associates
Question 61: How can a company create a forum for dialogue on LinkedIn?
a. Post updates to the company status
Ans: b. Use of Groups
c. Change the company profile regularly
d. Post demeaning comments for the competitors' pages
Question 62: What should be the length of an effective blog post?
a. Several pages in length
b. No more than a few sentences
c. A few sentences mixed with several links to other sites and references
Ans: d. A few paragraphs
Question 63: What is affiliate marketing
Ans:
when a 3rd party helps market your business. And in turn your pay them a
commission based on sales as aresult of their efforts
Question 64: What traditional marketing technique is YouTube closest to?
a. Print advertising
Ans: b. Television advertising
c. Radio advertising
d. Mail Advertising
Question 65: What is a method of marketing on Facebook which can reach several users by spending money?
a. Pay money for a better quality Facebook account
b. Pay a third party to make posts to your account
c. Charge a fee for users to be your friends
Ans: d. Facebook Pay Per Click placed advertisements
Question 66: What is meant by the concept of “viral” in social media?
Ans: a. Social media which is spread to viewers by the consumer, growing in popularity
Ans: b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious
Question 67: Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
Ans: b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
Question 68: How far into the future should a company plan its marketing activities?
Ans: a. Up to 1 year
b. 5 years
c. 1 month
Ans: d. Indefinitely
Question 69: Why is Facebook the most well rounded social networking marketing space?
a. It has been around the longest
b. It does not cost any money
Ans: c. It allows for video, short posts, long posts, articles, pictures – all aspects of other sites combined into one
d. It allows for pictures
Question 70: What is the character limit for posts on Twitter?
a. No limit
b. 100 characters
Ans; c. 140 characters
d. 200 characters
Question 71: What is meant by “white hat”?
Ans: a. When markets show up for work wearing white hats
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking
Question 72: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a. Required by law
Ans: b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Question 73: What is a “value proposition”?
Ans: a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Question 74: What type of status updates would drive visitors to the company site?
Ans: a. An update telling friends they hope to see them all soon
Ans: b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO
Question 75: How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
Asn:
d. It can be used as the forum for dispersing company videos, as well
as a host when embedding videos in sites outside of YouTube
Question 76: How can LinkedIn serve the company aside from social network marketing?
Ans: a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
Ans: d. Pricing lists can be posted
Question 77: Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
Ans: c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”
Question 78: How can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company
Ans: b. Actively answer questions in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
Ans: d. Answer questions in all categories, even ones the company is not in business of.
Question 79: What is the overall goal of social media marketing for companies?
Ans: a. Generate sales
b. Increase company headcount
Ans: c. Increase their web presence
d. Help accelerate product launches
Question 80: How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b.
By giving information on the podcast which gives the listener the
desire to learn more, and directing them to the website for information
c. By making the podcast a premium one which costs money
Ans: d. By telling the listeners that they need your product
Question 81: What is a "call to action"?
Ans: a. Giving an advertisement's receiver a specific direction such as 'visit the site'
b. Using telemarketing to reach out to potential customers
c. Defaming the competition
d. Creating a new marketing campaign
Question 82: What are the four P’s of marketing?
Ans: a. Placement, production, procurement, procedures
b. Product, price, place, promotion
c. Position, price, production, premature
Ans: d. Product, promotion, procedures, procurement
Question 83: Why is affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from the affiliate’s efforts.
Ans: c. It guarantees increased sales
d. It is complex so not many people utilize it
Question 84: What is meant by “Marketing Creative”?
a. The employees in the marketing department
Ans: b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company
Question 85: Which type of marketing would be a company blog be considered?
a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Question 86: What would be the marketing budget section of a marketing plan consist of?
a. The cost to write the plan
Ans: b. The expected costs for each ad campaign based on the delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions
Question 87: What is one measure a company can use to validate the usefulness of its video posts on YouTube?
a. The number of followers
Ans: b. The amount of views of the video
c. The number of videos the company has up
Ans: d. The sales volume of the company
Question 88: What does the product portion of the 4 P's of marketing focus on?
Ans: a. The product or service being marketed to consumers
b. The manufacturing process
c. How the price will be set for the product
Ans: d. How the new product will be promoted
Question 89: What additional feature does Facebook have that helps engage in a dialogue with followers?
a. Ability to leave messages for each other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
e. All of the above
Question 90: Why would a company possibly want so spend more on PPC early on
Ans: to drive traffic to their site and increase awareness
Question 91: Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
Ans: c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
Question 92: Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
Ans: d. It has been heavily advertised
Question 93: Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
Ans: c. It gives the firm more control over its marketing budget.
d. It is unconventional and can often leave a lasting impression on potential customers
Question 94: What is contingency plan?
a. A second written plan in case management doesn't like the original plan
b. A detailed marketing plan
c. A set of actions to be taken if the origin l plan does not perform as anticipated
d. A marketing plan written just for social networking
Question 95: Why is affiliate marketing a favorable form of marketing
Ans: it grantees increased sales
Question 96: Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
Ans: d. The affiliates have limited availability
Question 97: Why is it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not wasting impressions and clicks
Question 98: Why is the subject line of any email comparing important
Ans: it is all the receiver sees besides the email address until they open the email
Question 99: How do listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
Ans: d. Having several hosts and a myriad of topics
Question 101: How is the “open rate” important?
a. It tells the company how many people clicked on the links in the email
Ans: b. It lets the company know how many people bought a product
c. It is the number of people who received the mail
d.
It is the number of people who actually opened the email sent to them,
giving the company insight in to how effective the email marketing
campaign was
Question 102: How is the pricing model of a click determined?
a. Standardized rate for the ad
Ans: b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list
Question 103: How can a podcast be used to brave customers to a website
Ans: by telling the listeners that they need your product
Question 104: How do eBooks represent a form of marketing?
a.
They are often free, include useful information, and direct the reader
onto the company which created the eBook for further information
b. They are not a form of marketing
c. They can be placed on free sites where paid advertisements generate income
d. They can be used to defame the competition
Question 105: How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
Ans: c. The listener has to go to a special site only during the podcast
Ans: d. The listener must pay for any additional materials
Question 106: How important is content on a site when optimizing it?
a. Not important at all does not factor in
b. Mildly important to keep customers happy
Ans: c. It is the only thing which creates a higher ranking in search engines
d. Very important new content especially
Question 107: What is meant by “niche marketing”?
Ans: a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Question 108: What is meant by “whit hat”
Ans: When marketers show up for work wearing white hats
Question 109: What should a company do once it achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
Ans: d. Sell advertising on their site
Question 110: What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
Ans: b. It brings additional traffic to a site
c. Affiliate will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
Question
111: What is a secondary reason to actively maintain a company blog,
besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
Ans: b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is
Question 112: What is the purpose of a traditional press release?
a. Is acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
Ans: d. It target markets to internet users
Question 113: What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding creates awareness and connection with potential clients
Ans: c. It gives people a chance to opt out of ever talking to your company again
d. Required by law
Question 114: What is an auto-responder?
a. A person who replaces to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
Ans: c. A method of direction communication with clients
d. An email relay system
Question 115: What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we”- directing wording towards the customer
b. Writing in the first person
Ans: c. Writing in the third person
d. Speaking omnisciently
Question 116: What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
Ans: d. Total marketing budget for a specific period divided by the number of new customers for that same period
Question 117: What is “cost per customer acquisition”?
Ans: a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Question 118: What is “cost per action”?
Ans: a. Same as pay per click
Ans:
b. A payment agreement where a specific action creates a payable event
for the affiliate such as a click a purchase a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
Question 119: What is an “impression”?
a. When a person buys a product from a site
Ans: b. When your ad is displayed on a page online, not necessarily clicked on
Ans: c. When an ad is clicked on when an ad on
d. When an ad makes an impression on a client
Question 120: What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot com bust
c. Sites made using new technology
Ans: d. Internet companies who focus on retail sales
Question:1 What methods of social network marketing should a company always use?
Ans: Depends on the company, their product, their audience
Ans: Depends on the company, their product, their audience
Question:3 What is meant by Brand Management?
Ans: The company executive management team.
Ans: The company executive management team.
Question:4 Which of the following is an important aspect of creating blogs and posting content?
Ans: Posting at least once a month to the blog.
Ans: Posting at least once a month to the blog.
Question:5 What is a “call to action”
Ans: Giving an advertisement’s receiver a specific direction such as “visit the site”.
Ans: Giving an advertisement’s receiver a specific direction such as “visit the site”.
Question:6 What is a “vlog”?
Ans: New technology to aid in blogging
Ans: New technology to aid in blogging
Question:7 What can a company do on Facebook apart from their page to create a following?
Ans: Use Groups, both company originated and posting to other group.
Ans: Use Groups, both company originated and posting to other group.
Question:8 In a company who should own the social marketing plan?
Ans: Head of Marketing.
Ans: Head of Marketing.
Question:9 What is meant by “micro-blogging”?
Ans: Blogs with limited individual posts, limited by character count typically.
Ans: Blogs with limited individual posts, limited by character count typically.
Question:10 What is meant by A/B testing in marketing?
Ans: Testing 2 versions of an advertisement to see which elicits the best response.
Ans: Testing 2 versions of an advertisement to see which elicits the best response.
Question:11 What Place does Pricing have in marketing?
Ans: Different Pricing levels can be the pricing level relative to competition is important
Ans: Different Pricing levels can be the pricing level relative to competition is important
Question:12 What would the marketing budget section of a marketing plan detail?
Ans: The expected costs for each ad campaign based on the delivery method
Ans: The expected costs for each ad campaign based on the delivery method
Question:14 How often should a marketing plan be revisited?
Ans: As often as needed in order to revisit the plan of action and revise any new actions
Ans: As often as needed in order to revisit the plan of action and revise any new actions
Question:15 Which of the following would be leveraging both social network and traditional marketing?
Ans: A print advertisement in a magazine which drives people to a website where there is a free trail offer.
Ans: A print advertisement in a magazine which drives people to a website where there is a free trail offer.
Question:16 How does creating a social network marketing plan differ from a traditional marketing plan?
Ans: There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.
Ans: There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.
Question:17 What should be the length of an blog post?
Ans: A few sentence mixed with several links to other sites and references.
Ans: A few sentence mixed with several links to other sites and references.
Question:18 Why is there no specific definition of what is social media marketing?
Ans: The concept is relatively new compared to traditional marketing and is still being defined.
Ans: The concept is relatively new compared to traditional marketing and is still being defined.
Question:19 What is meant by the “blogosphere”?
Ans: The interconnected community of blogs via linking to each other
Ans: The interconnected community of blogs via linking to each other
Question: 20 How do ebooks represent a from marketing?
Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for.
Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for.
Q-1 What feature does LinkedIn offer for pay accounts?
Ans:b. Increased abilities to connect directly and send messages to people
Q-3 Why is it important to post to a blog regularly?
Ans:b. Keep readers engaged and also gives search engines content to index
Q-4 How can a company use the same material for both traditional and social network marketing?
Ans:c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Q-5 How is site traffic useful in evaluating marketing?
Ans:c. Ads can send receivers to a specific landing page, which can be tracked
Q-6 How does YouTube serve a dual purpose in social media marketing?
Ans:d.
It can be used as the forum for dispersing company videos, as well as a
host when embedding videos in sites outside of YouTube
Q-7 How can LinkedIn serve the company aside from social network marketing?
Ans:a. Job openings can easily be dispersed to qualified candidates on LinkedIn
Ans:a. Job openings can easily be dispersed to qualified candidates on LinkedIn
Q-8 How does a blog directly impact sales of a company?
Ans:c. It is typically used as the way to disperse company coupons
Q-9 What is “guerilla marketing”?
Ans:b. Marketing which relies on time and energy rather than a large dollar budget
Q-10 What non financial measure of marketing is important to track?
Ans:d. New customer acquisition
Q-11 Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
Ans:b. Search engine rankings will include hits on the blog as part of the overall website hits
Q-13 How can a company convert posts on Twitter to sales?
Ans:c. Creating posts which drive followers to their site
Q-14 What does the product portion of the 4 P’s of marketing focus on?
Ans:a. The product of service being marketed to consumers
Ans:a. The product of service being marketed to consumers
Q-15 What is the general purpose of posting a video blog routinely to YouTube?
Ans:c. It can be used to disperse the company contact information
Q-16 Which type of marketing would a company blog be considered?
Ans:a. Social Network Marketing
Ans:a. Social Network Marketing
Q-17 What additional feature does Facebook have that helps engage in a dialogue with followers?
Ans:e. All of the above
Q-18 Why is Facebook the most well rounded social networking marketing space?
Ans:c. It allows for video, short posts, long posts, articles, pictures-all aspects of other sites combined into one
Q-19 What is meant by the concept of “viral” in social media?
Ans:a. Social media which is spread to viewers by the consumer, growing in popularity
Ans:a. Social media which is spread to viewers by the consumer, growing in popularity
Q-20 What is the term adopted for updates by Twitter users?
Ans:a. Tweets
Ans:a. Tweets
Q-21 What would be the marketing budget section of a marketing plan consist of?
Ans:b. The expected costs for each ad campaign based on the delivery method
Q-22 What is “wiki”?
Ans:c. Interconnected and user generated knowledge management systems
Q-23 What is the method for being linked to other users on LinkedIn?
Ans:b. Connections
Q-24 What does updates to Facebook status resemble most closely?
Ans:b. Posts on Twitter
Q-25 What is one measure a company can use to validate the usefulness of its video posts on YouTube?
Ans:b. The amount of views of the video
Q-27 What is meant by “Marketing Creative”?
Ans:b. The content for marketing and its creative aspect
Q-28 What is another term for “social media”?
Ans:b. Consumer Generated Media
Q-29 How can a company place itself as an expert in a certain area of expertise?
Ans:b. Actively answer questions in the Q&A section of the site
Q-30 What style of blogging would be most effective for building relationships with customers?
Ans:d. Writing posts about the company and its ups and downs from inside, personalized approach
Q-31 What traditional marketing technique is YouTube closest to?
Ans:b. Television advertising
Q-32 What does the Answers section of LinkedIn allow people to do?
Ans:b. Post questions based on a category, and receive responses from experts in the field
Q-33 What do Connections on LinkedIn effectively represent?
Ans:d. People and other companies the user is connected to directly
Q-34 What is the character limit for posts on Twitter?
Ans:c. 140 characters
Q-35 What should a company post on Twitter?
Ans:d. All of the above
Q-37 What type of status updates would drive visitors to the company site?
Ans:b. A link to a new press release hosted on the company site
Q-38 How can a company ensure that the proper audience finds their YouTube videos?
Ans:a. Post links on the company blog to the YouTube videos
Ans:a. Post links on the company blog to the YouTube videos
Q-40 What is “social media optimization”?
Ans:a. Creating content which easily creates publicity via social networks
Ans:a. Creating content which easily creates publicity via social networks
QUESTION:1 What methods of social network marketing should a company always use?
{Answer}:-: Depends on the company, their product, their audience
QUESTION:3 What is meant by Brand Management?
{Answer}:-: The company executive management team.
QUESTION:4 Which of the following is an important aspect of creating blogs and posting content?
{Answer}:-: Posting at least once a month to the blog.
QUESTION:5 What is a “call to action”
{Answer}:-: Giving an advertisement’s receiver a specific direction such as “visit the site”.
QUESTION:6 What is a “vlog”?
{Answer}:-: New technology to aid in blogging
QUESTION:7 What can a company do on Facebook apart from their page to create a following?
{Answer}:-: Use Groups, both company originated and posting to other group.
QUESTION:8 In a company who should own the social marketing plan?
{Answer}:-: Head of Marketing.
QUESTION:9 What is meant by “micro-blogging”?
{Answer}:-: Blogs with limited individual posts, limited by character count typically.
QUESTION:10 What is meant by A/B testing in marketing?
{Answer}:-: Testing 2 versions of an advertisement to see which elicits the best response.
QUESTION:11 What Place does Pricing have in marketing?
{Answer}:-: Different Pricing levels can be the pricing level relative to competition is important
QUESTION:12 What would the marketing budget section of a marketing plan detail?
{Answer}:-: The expected costs for each ad campaign based on the delivery method
QUESTION:14 How often should a marketing plan be revisited?
{Answer}:-: As often as needed in order to revisit the plan of action and revise any new actions
QUESTION:15 Which of the following would be leveraging both social network and traditional marketing?
{Answer}:-: A print advertisement in a magazine which drives people to a website where there is a free trail offer.
QUESTION:16 How does creating a social network marketing plan differ from a traditional marketing plan?
{Answer}:-: There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.
QUESTION:17 What should be the length of an blog post?
{Answer}:-: A few sentence mixed with several links to other sites and references.
QUESTION:18 Why is there no specific definition of what is social media marketing?
{Answer}:-: The concept is relatively new compared to traditional marketing and is still being defined.
QUESTION:19 What is meant by the “blogosphere”?
{Answer}:-: The interconnected community of blogs via linking to each other
QUESTION: 20 How do ebooks represent a from marketing?
{Answer}:-: They are often free, include useful information, and direct the reader onto the company which created the ebook for.
QUESTION:1 What feature does LinkedIn offer for pay accounts?
{Answer}:-:b. Increased abilities to connect directly and send messages to people
QUESTION:3 Why is it important to post to a blog regularly?
{Answer}:-:b. Keep readers engaged and also gives search engines content to index
QUESTION:4 How can a company use the same material for both traditional and social network marketing?
{Answer}:-:c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
QUESTION:5 How is site traffic useful in evaluating marketing?
{Answer}:-:c. Ads can send receivers to a specific landing page, which can be tracked
QUESTION:6 How does YouTube serve a dual purpose in social media marketing?
{Answer}:-:d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
QUESTION:7 How can LinkedIn serve the company aside from social network marketing?
{Answer}:-:a. Job openings can easily be dispersed to qualified candidates on LinkedIn
QUESTION:8 How does a blog directly impact sales of a company?
{Answer}:-:c. It is typically used as the way to disperse company coupons
QUESTION:9 What is “guerilla marketing”?
{Answer}:-:b. Marketing which relies on time and energy rather than a large dollar budget
QUESTION:10 What non financial measure of marketing is important to track?
{Answer}:-:d. New customer acquisition
QUESTION:11 Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
{Answer}:-:b. Search engine rankings will include hits on the blog as part of the overall website hits
QUESTION:13 How can a company convert posts on Twitter to sales?
{Answer}:-:c. Creating posts which drive followers to their site
QUESTION:14 What does the product portion of the 4 P’s of marketing focus on?
{Answer}:-:a. The product of service being marketed to consumers
QUESTION:15 What is the general purpose of posting a video blog routinely to YouTube?
{Answer}:-:c. It can be used to disperse the company contact information
QUESTION:16 Which type of marketing would a company blog be considered?
{Answer}:-:a. Social Network Marketing
QUESTION:17 What additional feature does Facebook have that helps engage in a dialogue with followers?
{Answer}:-:e. All of the above
QUESTION:18 Why is Facebook the most well rounded social networking marketing space?
{Answer}:-:c. It allows for video, short posts, long posts, articles, pictures-all aspects of other sites combined into one
QUESTION:19 What is meant by the concept of “viral” in social media?
{Answer}:-:a. Social media which is spread to viewers by the consumer, growing in popularity
QUESTION:20 What is the term adopted for updates by Twitter users?
{Answer}:-:a. Tweets
QUESTION:21 What would be the marketing budget section of a marketing plan consist of?
{Answer}:-:b. The expected costs for each ad campaign based on the delivery method
QUESTION:22 What is “wiki”?
{Answer}:-:c. Interconnected and user generated knowledge management systems
QUESTION:23 What is the method for being linked to other users on LinkedIn?
{Answer}:-:b. Connections
QUESTION:24 What does updates to Facebook status resemble most closely?
{Answer}:-:b. Posts on Twitter
QUESTION:25 What is one measure a company can use to validate the usefulness of its video posts on YouTube?
{Answer}:-:b. The amount of views of the video
QUESTION:27 What is meant by “Marketing Creative”?
{Answer}:-:b. The content for marketing and its creative aspect
QUESTION:28 What is another term for “social media”?
{Answer}:-:b. Consumer Generated Media
QUESTION:29 How can a company place itself as an expert in a certain area of expertise?
{Answer}:-:b. Actively {Answer}:-wer QUESTIONs in the Q&A section of the site
QUESTION:30 What style of blogging would be most effective for building relationships with customers?
{Answer}:-:d. Writing posts about the company and its ups and downs from inside, personalized approach
QUESTION:31 What traditional marketing technique is YouTube closest to?
{Answer}:-:b. Television advertising
QUESTION:32 What does the {Answer}:-wers section of LinkedIn allow people to do?
{Answer}:-:b. Post QUESTIONs based on a category, and receive responses from experts in the field
QUESTION:33 What do relatives on LinkedIn effectively represent?
{Answer}:-:d. People and other companies the user is connected to directly
QUESTION:34 What is the character limit for posts on Twitter?
{Answer}:-:c. 140 characters
QUESTION:35 What should a company post on Twitter?
{Answer}:-:d. All of the above
QUESTION:37 What type of status updates would drive visitors to the company site?
{Answer}:-:b. A link to a new press release hosted on the company site
QUESTION:38 How can a company ensure that the proper audience finds their YouTube videos?
{Answer}:-:a. Post links on the company blog to the YouTube videos
QUESTION:40 What is “social media optimization”?
QUESTION:41 What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
{Answer}:-:b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
{Answer}:-: Depends on the company, their product, their audience
QUESTION:3 What is meant by Brand Management?
{Answer}:-: The company executive management team.
QUESTION:4 Which of the following is an important aspect of creating blogs and posting content?
{Answer}:-: Posting at least once a month to the blog.
QUESTION:5 What is a “call to action”
{Answer}:-: Giving an advertisement’s receiver a specific direction such as “visit the site”.
QUESTION:6 What is a “vlog”?
{Answer}:-: New technology to aid in blogging
QUESTION:7 What can a company do on Facebook apart from their page to create a following?
{Answer}:-: Use Groups, both company originated and posting to other group.
QUESTION:8 In a company who should own the social marketing plan?
{Answer}:-: Head of Marketing.
QUESTION:9 What is meant by “micro-blogging”?
{Answer}:-: Blogs with limited individual posts, limited by character count typically.
QUESTION:10 What is meant by A/B testing in marketing?
{Answer}:-: Testing 2 versions of an advertisement to see which elicits the best response.
QUESTION:11 What Place does Pricing have in marketing?
{Answer}:-: Different Pricing levels can be the pricing level relative to competition is important
QUESTION:12 What would the marketing budget section of a marketing plan detail?
{Answer}:-: The expected costs for each ad campaign based on the delivery method
QUESTION:14 How often should a marketing plan be revisited?
{Answer}:-: As often as needed in order to revisit the plan of action and revise any new actions
QUESTION:15 Which of the following would be leveraging both social network and traditional marketing?
{Answer}:-: A print advertisement in a magazine which drives people to a website where there is a free trail offer.
QUESTION:16 How does creating a social network marketing plan differ from a traditional marketing plan?
{Answer}:-: There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.
QUESTION:17 What should be the length of an blog post?
{Answer}:-: A few sentence mixed with several links to other sites and references.
QUESTION:18 Why is there no specific definition of what is social media marketing?
{Answer}:-: The concept is relatively new compared to traditional marketing and is still being defined.
QUESTION:19 What is meant by the “blogosphere”?
{Answer}:-: The interconnected community of blogs via linking to each other
QUESTION: 20 How do ebooks represent a from marketing?
{Answer}:-: They are often free, include useful information, and direct the reader onto the company which created the ebook for.
QUESTION:1 What feature does LinkedIn offer for pay accounts?
{Answer}:-:b. Increased abilities to connect directly and send messages to people
QUESTION:3 Why is it important to post to a blog regularly?
{Answer}:-:b. Keep readers engaged and also gives search engines content to index
QUESTION:4 How can a company use the same material for both traditional and social network marketing?
{Answer}:-:c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
QUESTION:5 How is site traffic useful in evaluating marketing?
{Answer}:-:c. Ads can send receivers to a specific landing page, which can be tracked
QUESTION:6 How does YouTube serve a dual purpose in social media marketing?
{Answer}:-:d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
QUESTION:7 How can LinkedIn serve the company aside from social network marketing?
{Answer}:-:a. Job openings can easily be dispersed to qualified candidates on LinkedIn
QUESTION:8 How does a blog directly impact sales of a company?
{Answer}:-:c. It is typically used as the way to disperse company coupons
QUESTION:9 What is “guerilla marketing”?
{Answer}:-:b. Marketing which relies on time and energy rather than a large dollar budget
QUESTION:10 What non financial measure of marketing is important to track?
{Answer}:-:d. New customer acquisition
QUESTION:11 Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
{Answer}:-:b. Search engine rankings will include hits on the blog as part of the overall website hits
QUESTION:13 How can a company convert posts on Twitter to sales?
{Answer}:-:c. Creating posts which drive followers to their site
QUESTION:14 What does the product portion of the 4 P’s of marketing focus on?
{Answer}:-:a. The product of service being marketed to consumers
QUESTION:15 What is the general purpose of posting a video blog routinely to YouTube?
{Answer}:-:c. It can be used to disperse the company contact information
QUESTION:16 Which type of marketing would a company blog be considered?
{Answer}:-:a. Social Network Marketing
QUESTION:17 What additional feature does Facebook have that helps engage in a dialogue with followers?
{Answer}:-:e. All of the above
QUESTION:18 Why is Facebook the most well rounded social networking marketing space?
{Answer}:-:c. It allows for video, short posts, long posts, articles, pictures-all aspects of other sites combined into one
QUESTION:19 What is meant by the concept of “viral” in social media?
{Answer}:-:a. Social media which is spread to viewers by the consumer, growing in popularity
QUESTION:20 What is the term adopted for updates by Twitter users?
{Answer}:-:a. Tweets
QUESTION:21 What would be the marketing budget section of a marketing plan consist of?
{Answer}:-:b. The expected costs for each ad campaign based on the delivery method
QUESTION:22 What is “wiki”?
{Answer}:-:c. Interconnected and user generated knowledge management systems
QUESTION:23 What is the method for being linked to other users on LinkedIn?
{Answer}:-:b. Connections
QUESTION:24 What does updates to Facebook status resemble most closely?
{Answer}:-:b. Posts on Twitter
QUESTION:25 What is one measure a company can use to validate the usefulness of its video posts on YouTube?
{Answer}:-:b. The amount of views of the video
QUESTION:27 What is meant by “Marketing Creative”?
{Answer}:-:b. The content for marketing and its creative aspect
QUESTION:28 What is another term for “social media”?
{Answer}:-:b. Consumer Generated Media
QUESTION:29 How can a company place itself as an expert in a certain area of expertise?
{Answer}:-:b. Actively {Answer}:-wer QUESTIONs in the Q&A section of the site
QUESTION:30 What style of blogging would be most effective for building relationships with customers?
{Answer}:-:d. Writing posts about the company and its ups and downs from inside, personalized approach
QUESTION:31 What traditional marketing technique is YouTube closest to?
{Answer}:-:b. Television advertising
QUESTION:32 What does the {Answer}:-wers section of LinkedIn allow people to do?
{Answer}:-:b. Post QUESTIONs based on a category, and receive responses from experts in the field
QUESTION:33 What do relatives on LinkedIn effectively represent?
{Answer}:-:d. People and other companies the user is connected to directly
QUESTION:34 What is the character limit for posts on Twitter?
{Answer}:-:c. 140 characters
QUESTION:35 What should a company post on Twitter?
{Answer}:-:d. All of the above
QUESTION:37 What type of status updates would drive visitors to the company site?
{Answer}:-:b. A link to a new press release hosted on the company site
QUESTION:38 How can a company ensure that the proper audience finds their YouTube videos?
{Answer}:-:a. Post links on the company blog to the YouTube videos
QUESTION:40 What is “social media optimization”?
QUESTION:41 What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
{Answer}:-:b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
QUESTION:42 Which of the following would be leveraging both social network and traditional marketing?
a. Handing out print advertisements with a coupon for a store
{Answer}:-:b. A print advertisement in a magazine which drives people to a website where there is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere
a. Handing out print advertisements with a coupon for a store
{Answer}:-:b. A print advertisement in a magazine which drives people to a website where there is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere
QUESTION:43 Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
{Answer}:-:b. Keep readers engaged and also gives search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put down the competition
a. It reduces the cost per blog post
{Answer}:-:b. Keep readers engaged and also gives search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put down the competition
QUESTION:44 How can a company use the same material for both traditional and social network marketing?
a. Posting a luring comment on Twitter to the company site
b. Selling ad space on the company website
{Answer}:-:c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
d. Creating a magazine print ad with the company website
a. Posting a luring comment on Twitter to the company site
b. Selling ad space on the company website
{Answer}:-:c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
d. Creating a magazine print ad with the company website
QUESTION:45 How is site traffic useful in evaluating marketing?
a. Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
b. There is no correlation site traffic and marketing
{Answer}:-:c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to the marketing campaign
a. Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
b. There is no correlation site traffic and marketing
{Answer}:-:c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to the marketing campaign
QUESTION:46 How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
{Answer}:-:d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
{Answer}:-:d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
QUESTION:47 How can LinkedIn serve the company aside from social network marketing?
{Answer}:-:a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted
{Answer}:-:a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted
QUESTION:48 How does a blog directly impact sales of a company?
a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
{Answer}:-:c. It is typically used as the way to disperse company coupons
d. Typically a blog does not directly create sales
a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
{Answer}:-:c. It is typically used as the way to disperse company coupons
d. Typically a blog does not directly create sales
QUESTION:49 What is “guerilla marketing”?
a. Marketing geared towards animal lovers
{Answer}:-:b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget
a. Marketing geared towards animal lovers
{Answer}:-:b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget
QUESTION:50 What non financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
{Answer}:-:d. New customer acquisition
a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
{Answer}:-:d. New customer acquisition
QUESTION:51 Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a. Required by law
{Answer}:-:b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily
a. Required by law
{Answer}:-:b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily
QUESTION:52 How often should a marketing plan be revisited?
a. Never, once written it is complete
{Answer}:-:b. As often as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company each month
a. Never, once written it is complete
{Answer}:-:b. As often as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company each month
QUESTION:53 How can a company convert posts on Twitter to sales?
a. Write demanding points about the competition
b. Write posts about personal information of the CEO
{Answer}:-:c. Creating posts which drive followers to their site
d. Constantly post updates about how the company needs more sales
a. Write demanding points about the competition
b. Write posts about personal information of the CEO
{Answer}:-:c. Creating posts which drive followers to their site
d. Constantly post updates about how the company needs more sales
QUESTION:54 What does the product portion of the 4 P’s of marketing focus on?
{Answer}:-:a. The product of service being marketed to consumers
b. The manufacturing process
c. How the price will be set for the product
d. How the new product will be promoted
{Answer}:-:a. The product of service being marketed to consumers
b. The manufacturing process
c. How the price will be set for the product
d. How the new product will be promoted
QUESTION:55 What is the general purpose of posting a video blog routinely to YouTube?
a. It allows the company to hard sell its products
b. It allows the company to drive website traffic to its blog
{Answer}:-:c. It can be used to disperse the company contact information
d. It allows followers to create a personal connection with the employees of the company
a. It allows the company to hard sell its products
b. It allows the company to drive website traffic to its blog
{Answer}:-:c. It can be used to disperse the company contact information
d. It allows followers to create a personal connection with the employees of the company
QUESTION:56 Which type of marketing would a company blog be considered?
{Answer}:-:a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
{Answer}:-:a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
QUESTION:57 What additional feature does Facebook have that helps engage in a dialogue with followers?
a. Ability to leave message for each other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
{Answer}:-:e. All of the above
a. Ability to leave message for each other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
{Answer}:-:e. All of the above
QUESTION:58 Why is Facebook the most well rounded social networking marketing space?
a. It has been around the longest
b. It does not cost any money
{Answer}:-:c. It allows for video, short posts, long posts, articles, pictures-all aspects of other sites combined into one
d. It allows for pictures
a. It has been around the longest
b. It does not cost any money
{Answer}:-:c. It allows for video, short posts, long posts, articles, pictures-all aspects of other sites combined into one
d. It allows for pictures
QUESTION:59 What is meant by the concept of “viral” in social media?
{Answer}:-:a. Social media which is spread to viewers by the consumer, growing in popularity
b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious
{Answer}:-:a. Social media which is spread to viewers by the consumer, growing in popularity
b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious
QUESTION:60 What is the term adopted for updates by Twitter users?
{Answer}:-:a. Tweets
b. Twoots
c. Twinks
d. Posts
{Answer}:-:a. Tweets
b. Twoots
c. Twinks
d. Posts
QUESTION:61 What would be the marketing budget section of a marketing plan consist of?
a. The cost to write the plan
{Answer}:-:b. The expected costs for each ad campaign based on the delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions
a. The cost to write the plan
{Answer}:-:b. The expected costs for each ad campaign based on the delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions
QUESTION:62 What is “wiki”?
a. Form of blogging
b. A social networking site
{Answer}:-:c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks
a. Form of blogging
b. A social networking site
{Answer}:-:c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks
QUESTION:63 What is the method for being linked to other users on LinkedIn?
a. Followers
{Answer}:-:b. Connections
c. Friends
d. Associates
a. Followers
{Answer}:-:b. Connections
c. Friends
d. Associates
QUESTION:64 What does updates to Facebook status resemble most closely?
a. Video blogs
{Answer}:-:b. Posts on Twitter
c. A company white page
d. Articles on LinkedIn
a. Video blogs
{Answer}:-:b. Posts on Twitter
c. A company white page
d. Articles on LinkedIn
QUESTION:65 What is one measure a company can use to validate the usefulness of its video posts on YouTube?
a. The number of followers
{Answer}:-:b. The amount of views of the video
c. The number of videos the company has up
d. The sales volume of the company
a. The number of followers
{Answer}:-:b. The amount of views of the video
c. The number of videos the company has up
d. The sales volume of the company
QUESTION:66 What can a company do on Facebook apart from their page to create a following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
{Answer}:-:d. Use Groups, both company originated and posting to other groups
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
{Answer}:-:d. Use Groups, both company originated and posting to other groups
QUESTION:67 What is meant by “Marketing Creative”?
a. The employees in the marketing department
{Answer}:-:b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company
a. The employees in the marketing department
{Answer}:-:b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company
QUESTION:68 What is another term for “social media”?
a. Media Optimization
{Answer}:-:b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
a. Media Optimization
{Answer}:-:b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
QUESTION:69 How can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company
{Answer}:-:b. Actively {Answer}:-wer QUESTIONs in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
d. {Answer}:-wer QUESTIONs in all categories, even ones the company is not in business of.
a. Post updates which brag about the company
{Answer}:-:b. Actively {Answer}:-wer QUESTIONs in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
d. {Answer}:-wer QUESTIONs in all categories, even ones the company is not in business of.
QUESTION:70 What style of blogging would be most effective for building relationships with customers?
a. Using the blog only for press releases
b. Posting resumes of the company officers
c. Posting articles about how terrific the company is, and putting down the competition
{Answer}:-:d. Writing posts about the company and its ups and downs from inside, personalized approach
a. Using the blog only for press releases
b. Posting resumes of the company officers
c. Posting articles about how terrific the company is, and putting down the competition
{Answer}:-:d. Writing posts about the company and its ups and downs from inside, personalized approach
QUESTION:71 What traditional marketing technique is YouTube closest to?
a. Print advertising
{Answer}:-:b. Television advertising
c. Radio advertising
d. Mail Advertising
a. Print advertising
{Answer}:-:b. Television advertising
c. Radio advertising
d. Mail Advertising
QUESTION:72 What does the {Answer}:-wers section of LinkedIn allow people to do?
a. Users to post QUESTIONs directly to companies
{Answer}:-:b. Post QUESTIONs based on a category, and receive responses from experts in the field
c. Posts links to the company press releases
d. A meeting place for new connections
a. Users to post QUESTIONs directly to companies
{Answer}:-:b. Post QUESTIONs based on a category, and receive responses from experts in the field
c. Posts links to the company press releases
d. A meeting place for new connections
QUESTION:73 What do Connections on LinkedIn effectively represent?
a. Random strangers who found the company
b. People the company has sold product or services to
c. An avenue to disperse coupons
{Answer}:-:d. People and other companies the user is connected to directly
a. Random strangers who found the company
b. People the company has sold product or services to
c. An avenue to disperse coupons
{Answer}:-:d. People and other companies the user is connected to directly
QUESTION:74 What is the character limit for posts on Twitter?
a. No limit
b. 100 characters
{Answer}:-:c. 140 characters
d. 200 characters
a. No limit
b. 100 characters
{Answer}:-:c. 140 characters
d. 200 characters
QUESTION:75 What should a company post on Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
{Answer}:-:d. All of the above
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
{Answer}:-:d. All of the above
QUESTION:76 Which of the following is an important aspect of creating blogs and posting content?
a. Using a witty user name
b. Posting at least once a month to the blog
{Answer}:-:c. Social Media Optimization
d. Using humor
a. Using a witty user name
b. Posting at least once a month to the blog
{Answer}:-:c. Social Media Optimization
d. Using humor
QUESTION:77 What type of status updates would drive visitors to the company site?
a. An update telling friends they hope to see them all soon
{Answer}:-:b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO
a. An update telling friends they hope to see them all soon
{Answer}:-:b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO
QUESTION:78 How can a company ensure that the proper audience finds their YouTube videos?
{Answer}:-:a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
c. Use of keywords
{Answer}:-:d. Sending out mail advertisements
{Answer}:-:a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
c. Use of keywords
{Answer}:-:d. Sending out mail advertisements
QUESTION:79 What is meant by A/B testing in marketing?
a. Testing of 2 different products
{Answer}:-:b. Testing 2 versions of an advertisement to see which elicits the best response
c. Clinical testing of medical products before legally allowing them for sale
d. Testing via 2 mediums, such as radio and television
a. Testing of 2 different products
{Answer}:-:b. Testing 2 versions of an advertisement to see which elicits the best response
c. Clinical testing of medical products before legally allowing them for sale
d. Testing via 2 mediums, such as radio and television
QUESTION:80 What is “social media optimization”?
{Answer}:-:a. Creating content which easily creates publicity via social networks
b. Writing clear content
c. Creating short content which is easily indexed
d. Hiring people to create content for social networks
{Answer}:-:a. Creating content which easily creates publicity via social networks
b. Writing clear content
c. Creating short content which is easily indexed
d. Hiring people to create content for social networks
Q: Google displays up to _____ characters of a webpage’s Title Tag. Answer
a. 56
b. 60
{Ans}c. 66
d. 80
a. 56
b. 60
{Ans}c. 66
d. 80
Q: Which of the following is a characteristic of social media communications? Answer
a. it is immediate
b. can be deleted
c. can be edited
{Ans}d. all of the above
a. it is immediate
b. can be deleted
c. can be edited
{Ans}d. all of the above
Q: __________________ programs are computer applications that create pages with multiple cells in a grid of rows and columns to resemble worksheets. Answer
a. Word processing
{Ans}b. Spreadsheet
c. Email
d. Graphics
a. Word processing
{Ans}b. Spreadsheet
c. Email
d. Graphics
Q: Press ___________ to search and replace in a word document. Answer
{Ans}a. Ctrl+H
b. Ctrl + Y
c. Ctrl + V
d. Ctrl + I
{Ans}a. Ctrl+H
b. Ctrl + Y
c. Ctrl + V
d. Ctrl + I
Q: When working for a client it is best to have a(n)__________________. Answer
a. Handshake
{Ans}b. Written contract
c. contract template
d. oral agreement
a. Handshake
{Ans}b. Written contract
c. contract template
d. oral agreement
Q: Delays in social media communications are due to __________________. Answer
a. time to print
b. {Ans}the individual
c. mail time
d. internet access
Q: What is meant by the concept of “viral” in social media? Answer
{Ans}a. Social media which is spread to viewers by the consumer in grownin in popularity
b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious
a. time to print
b. {Ans}the individual
c. mail time
d. internet access
Q: What is meant by the concept of “viral” in social media? Answer
{Ans}a. Social media which is spread to viewers by the consumer in grownin in popularity
b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious
Q: Creating a work schedule will help you to _________________________. Answer
a. determine your workable hours
b. keep from being overwhelmed
c. accomplish your daily goals
{Ans}d. all of the above
Q: _________________ provides instant messaging services. Answer
{Ans}a. Skype
b. Windows Live
c. both a and b
a. determine your workable hours
b. keep from being overwhelmed
c. accomplish your daily goals
{Ans}d. all of the above
Q: _________________ provides instant messaging services. Answer
{Ans}a. Skype
b. Windows Live
c. both a and b
Q: Which of the following activities could be looked down upon by Google as per their quality guidelines? Answer
a. Using automated website submission software
b. Loading pages with irrelevant links
{Ans}c. Intentionally adding keywords to the TITLE tags and ALT attributes
d. Registering misspellings of well-known websites
a. Using automated website submission software
b. Loading pages with irrelevant links
{Ans}c. Intentionally adding keywords to the TITLE tags and ALT attributes
d. Registering misspellings of well-known websites
Q: Work invoices should ______________________. Answer
{Ans}a. be sent out in a timely manner
b. clearly state any terms
c. be followed up promptly if unpaid
d. all of the above
{Ans}a. be sent out in a timely manner
b. clearly state any terms
c. be followed up promptly if unpaid
d. all of the above
Q: A(n)________________ policy covers monetary damage that a client may suffer if they receive faulty services and protects the service provider in the event that they are sued. Answer
{Ans}a. professional liability
b. home insurance
c. honesty
d. ethics
{Ans}a. professional liability
b. home insurance
c. honesty
d. ethics
Q: ________________ is a free online document creation and storage service that allows you to create and share your work with others online. Answer
a. Skype
{Ans}b. google docs
c. PayPal
d. Windows Live
a. Skype
{Ans}b. google docs
c. PayPal
d. Windows Live
Q: What traditional marketing technique is YouTube closest to? Answer
a. Print advertising
{Ans}b. Television advertising
c. Radio advertising
d. Mail advertising
a. Print advertising
{Ans}b. Television advertising
c. Radio advertising
d. Mail advertising
Q: _________________ is a virtual assistant’s primary tool for reaching and communicating with their clients. Answer
a. Email
b. Company website
c. oDesk
{Ans}d. vWorker
a. Email
b. Company website
c. oDesk
{Ans}d. vWorker
Q: _________________ is an online classified ad website where individuals and businesses can post ads for free, or for a low fee in some categories and areas. Answer
{Ans}a. Craigslist
b. Elance
c. oDesk
d. Guru
{Ans}a. Craigslist
b. Elance
c. oDesk
d. Guru
Q: ___________________ is developing web content in such a way that you will increase your search engine ranking, making it easier for visitors to find you. Answer
a. Search engine marketing
b. Site creation
{Ans}c. Search engine optimization
d. HTML
a. Search engine marketing
b. Site creation
{Ans}c. Search engine optimization
d. HTML
Q: Which of the following can help to earn more from current customers? Answer
a. hiring an assistant
{Ans}b. providing additional services
c. creating more billable hours
d. none of the above
a. hiring an assistant
{Ans}b. providing additional services
c. creating more billable hours
d. none of the above
Q: Which of the following allows a user to access their computer or a clients computer via the Internet? Answer
{Ans}a. remote desktop sharing
b. instant messaging
c. video chat
d. online document storage
{Ans}a. remote desktop sharing
b. instant messaging
c. video chat
d. online document storage
Q: Which of the following is useful for managing both Facebook posts and Twitter feeds? Answer
{Ans}a. HootSuite
b. TweetDeck
c. TweetGrid
d. all of the above
{Ans}a. HootSuite
b. TweetDeck
c. TweetGrid
d. all of the above
Q: Basic skills that are required to be successful as a Virtual Assistant include __________________. Answer
a. proficiency at typing
b. computer software skills
{Ans}c. good communication skills
d. all of the above
a. proficiency at typing
b. computer software skills
{Ans}c. good communication skills
d. all of the above
Q: _________________ provides basic information including a list of the services you intend to provide and their prices. Answer
a. Business plan
{Ans}b. Marketing plan
c. Operations plan
d. Competitive analysis
a. Business plan
{Ans}b. Marketing plan
c. Operations plan
d. Competitive analysis
Q: _________________ programs are advanced text editing applications that support additional formatting features to allow for more sophisticated documents. Answer
{Ans}a. Word processing
b. Spreadsheet
c. Email
d. Graphics
{Ans}a. Word processing
b. Spreadsheet
c. Email
d. Graphics
Q: A good way to combat procrastination is to prioritize a daily task list on the basis of ________________________. Answer
a. ABC prioritization
b. performing unpleasant tasks first
c. Eisenhower box
{Ans}d. order list
a. ABC prioritization
b. performing unpleasant tasks first
c. Eisenhower box
{Ans}d. order list
Q: Which of the following is NOT a social media platform where users can post their own tips and reviews? Answer
{Ans}a. Yelp
b. Angie’s List
c. Second Life
d. Foursquare
{Ans}a. Yelp
b. Angie’s List
c. Second Life
d. Foursquare
Q: An effective communicator should never ___________________. Answer
a. under promise and over deliver
{Ans}b. blame others for errors
c. smile when speaking on the phone
d. use every day language
a. under promise and over deliver
{Ans}b. blame others for errors
c. smile when speaking on the phone
d. use every day language
Q: Prices for your services should be ___________________. Answer
a. high enough to cover expenses
b. low enough for people to hire you
{Ans}c. dependent on your experience
d. all of the above
a. high enough to cover expenses
b. low enough for people to hire you
{Ans}c. dependent on your experience
d. all of the above
Q: Cloaking is a controversial SEO technique. What does it involve? Answer
{Ans}a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
{Ans}a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
Q: A _______________ is a business set up by law to act as a single person. Answer
{Ans}a. sole proprietorship
b. partnership
c. limited liability company
d. corporation
{Ans}a. sole proprietorship
b. partnership
c. limited liability company
d. corporation
Q: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called? Answer
a. Barrier words
b. Non-indexable words
c. Slow words
{Ans}d. Stop words
a. Barrier words
b. Non-indexable words
c. Slow words
{Ans}d. Stop words
Q: Which of the following is a great way for virtual assistants to meet and network with their peers? Answer
a. Virtual assistant organizations
{Ans}b. Virtual assistant conferences
c. Virtual assistant trade groups
d. all of the above
{Ans}b. Virtual assistant conferences
c. Virtual assistant trade groups
d. all of the above
Q: A(n)_________________ is a short summary used to describe a product, service or business that can be delivered within the short span of time. Answer
{Ans}a. elevator pitch
b. product description
c. subtitle
d. marketing pitch
{Ans}a. elevator pitch
b. product description
c. subtitle
d. marketing pitch
Q: ________________________ is a mobile or remote work-environment equipped with telecommunication links and basic office furniture, but without a fixed office space. Answer
a. Virtual assistant
b. Remote office
{Ans}c. Virtual office
d. Remote location
a. Virtual assistant
b. Remote office
{Ans}c. Virtual office
d. Remote location
Q: __________________ is used to send and receive funds from around the world. Answer
a. Skype
b. Google Docs
{Ans}c. PayPal
d. Windows Live
a. Skype
b. Google Docs
{Ans}c. PayPal
d. Windows Live
Q: A(n)___________________ is a legal contract that defines the confidential information and knowledge that the parties wish to share with one another, but also want to be restricted from any other third parties outside the contract. Answer
{Ans}a. independent contractor agreement
b. subcontractor agreement
c. privacy policy
d. non-disclosure agreement
{Ans}a. independent contractor agreement
b. subcontractor agreement
c. privacy policy
d. non-disclosure agreement
Q: Virtual assistants should always ______________________. Answer
a. keep their commitments
b. use due diligence
c. immediately correct any mistakes
{Ans}d. all of the above
a. keep their commitments
b. use due diligence
c. immediately correct any mistakes
{Ans}d. all of the above
Q: Which of the following is a designation given by the state of residence rather than a federal tax entity? Answer
{Ans}a. sole proprietorship
b. partnership
c. limited liability company
d. corporation
{Ans}a. sole proprietorship
b. partnership
c. limited liability company
d. corporation
Q: Social media platforms can be used for __________________________. Answer
a. customer service
b. building authority
c. posting reviews and opinions
{Ans}d. all of the above
a. customer service
b. building authority
c. posting reviews and opinions
{Ans}d. all of the above
Q: What is Anchor Text? Answer
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
{Ans}c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
{Ans}c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page
Q: ____________________ can free up quite a bit of time that you can turn into billable hours for clients. Answer
a. Providing additional services
b. Hiring an assistant
c. Delegating tasks
{Ans}d. all of the above
a. Providing additional services
b. Hiring an assistant
c. Delegating tasks
{Ans}d. all of the above
Q: Which of these is a benefit of having an organized work flow? Answer
a. more efficient
b. more productive
c. more billable hours
{Ans}d. all of the above
a. more efficient
b. more productive
c. more billable hours
{Ans}d. all of the above
Q: Fraud, breach of fiduciary duty, misrepresentation and unethical acts such as using a client’s confidential information to compete against them are known as ___________. Answer
a. business ethics
b. ethics
{Ans}c. unfair practices
d. privacy issues
a. business ethics
b. ethics
{Ans}c. unfair practices
d. privacy issues
Q: The business image for an organization that caters to entertainers should be _________________________. Answer
a. fun and energetic
{Ans}b. business-like and professional
c. contemporary
d. youthful and silly
a. fun and energetic
{Ans}b. business-like and professional
c. contemporary
d. youthful and silly
Q: _________________ programs are used to create newsletters and other image based documents. Answer
a. Word processing
b. Spreadsheet
c. Email
{Ans}d. Graphics
a. Word processing
b. Spreadsheet
c. Email
{Ans}d. Graphics
Q: Press ___________ to paste contents of clipboard. Answer
a. Ctrl + H
b. Ctrl + Y
{Ans}c. Ctrl + V
d. Ctrl + I
a. Ctrl + H
b. Ctrl + Y
{Ans}c. Ctrl + V
d. Ctrl + I
Q: What is Keyword Density? Answer
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
{Ans}e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
{Ans}e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
Q: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Answer
a. Required by law
b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily
a. Required by law
b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Q: It makes sense to charge lower fees for ________________. Answer
a. rush jobs
{Ans}b. simple jobs
c. larger jobs
d. complex jobs
a. rush jobs
{Ans}b. simple jobs
c. larger jobs
d. complex jobs
Q: A package of information about a business that is given to new clients is called a _______________________. Answer
a. Resume
b. marketing letter
c. welcome kit
{Ans}d. intro package
a. Resume
b. marketing letter
c. welcome kit
{Ans}d. intro package
Q: ____________________ is the use of shared resources, information and software over the Internet rather than locally on a computer or other device. Answer
{Ans}a. Cloud computing
b. A personal hotspot
c. WiFi
d. An iPad
{Ans}a. Cloud computing
b. A personal hotspot
c. WiFi
d. An iPad
Q: 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate. Answer
a. less than 30%
{Ans}b. 30 percent
c. more than 30%
a. less than 30%
{Ans}b. 30 percent
c. more than 30%
Q: What does updates to Facebook status resemble most closely? Answer
a. Video blogs
{Ans}b. posts on twitter
c. A company white paper
d. Articles on LinkedIn
a. Video blogs
{Ans}b. posts on twitter
c. A company white paper
d. Articles on LinkedIn
Q: Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users? Answer
a. Coating
b. Foisting
c. Slighting
{Ans}d. Cloaking
a. Coating
b. Foisting
c. Slighting
{Ans}d. Cloaking
Q: Which of the following is NOT an instant messaging application? Answer
a. Skype
b. Gmail
c. AIM
{Ans}d. Windows Live Messenger
a. Skype
b. Gmail
c. AIM
{Ans}d. Windows Live Messenger
Q: When making lists, it is best to ___________________. Answer
a. keep one list
b. make a daily list and long-term list
c. make a list for each project
{Ans}d. manage multiple lists
a. keep one list
b. make a daily list and long-term list
c. make a list for each project
{Ans}d. manage multiple lists
Q: ________________ are the values that people use to decide whether a particular action or behavior is considered appropriate and acceptable. Answer
{Ans}a. Business ethics
b. Ethics
c. Unfair practices
d. Privacy issues
{Ans}a. Business ethics
b. Ethics
c. Unfair practices
d. Privacy issues
Q: Virtual Assistants must protect all confidential information that they obtain while working with clients due to ___________________. Answer
{Ans}a. Business ethics
b. Ethics
c. Unfair practices
d. Privacy issues
{Ans}a. Business ethics
b. Ethics
c. Unfair practices
d. Privacy issues
Q: Writing down a list of daily tasks in the order they need to be accomplished is a(n)_______________________. Answer
a. ABC prioritization
{Ans}b. performing unpleasant tasks first
c. eisenhower box
a. ABC prioritization
{Ans}b. performing unpleasant tasks first
c. eisenhower box
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