Odesk SEO Test Answers 2014

oDesk search engine optimization 54 answers (format 1)
Question: 1
Which of the following search engines or directories provides the directory search results for Yahoo?
a. Windows Live
b. Yahoo Directory
c. Google
d. Wikipedia
e. DMOZ
Ans: B
Question: 2
Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google
Ans:A

Question: 3
What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
Ans: D
Question: 4
Which of the following statements about the Google Sitemap are correct:
a. Repeated submission of the Sitemap to Google could be penalized
b. It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content
c. The Sitemap acceptable to Google follows an XML format
Ans: A
Question: 5
Are RSS/Atom feeds returned in Google’s search results?
a. Yes
b. No
Ans: B
Question: 6
What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines
Ans: C
Question: 7
Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
a. The frequency with which the content of the website is updated
b. The number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website’s theme (or keywords)
d. None of the above
Ans: A,B,C
Question: 8
What is Anchor Text?
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page
Ans: C
Question: 9
If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
a. Yes
b. No
Ans: B
Question: 10
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking
Ans: D
Question: 11
Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
a. Yes
b. No
Ans: A
Question: 12
What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
a. Waves
b. Flux
c. Shuffling
d. Swaying
Ans: B
Question: 13
While grading your website, Google gives credit to outbound links pointing to authority websites?
a. True
b. False
Ans: B
Question: 14
Which of the following URLs can the Google search engine spider?
a. http://www.expertrating.com/exams/seo.asp?examnum=243&examtype=244
b. http://www.expertrating.com/exams/seo.asp?examnum=243
c. http://www.expertrating.com/exams/seo.asp
d. http://www.expertrating.com/exams/seo.html
e. All of the above
Ans: E

Question: 15
Google displays up to _____ characters of a webpage’s Title Tag.
a. 56
b. 60
c. 66
d. 80

Ans: B

Question: 16
What does the 302 server response code signify?
a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process
Ans: D
Question: 17
Which of the following statements is correct with regard to the description meta tag?
a. It should be about 50 characters in length
b. The description should not contain the keywords
c. If the meta description is not included, the search engines will use the meta keywords for information
d. Google uses the meta description to generate the search engine results pages
Ans: D
Question: 18
State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
a. True
b. False
Ans: A
Question: 19
Which of the following statements is correct with regard to the images within a webpage?
a. Images cannot be spidered by the search engines
b. Important keywords related to the image should be placed in the ALT text
c. Images should always be kept close to the top of a webpage
d. Image maps should be used while including the images
Ans: B
Question: 20
Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
Ans: B
Question: 21
Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
ANS: A
Question: 22
Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
Ans: C
Question: 23
Which of the following actions could get you banned by Google?
a. Hiding text on the webpage
b. Stuffing keywords on the webpage
c. Linking to sites banned by Google
d. None of the above
Ans: A
Question: 24
Which of the following statements about Google’s technical and quality guidelines is true?
a. It is advantageous if your web server supports the If-Modified-Since HTTP header
b. If using dynamic pages, it helps to keep the parameters short and the number of them few
c. Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines
d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing
Ans: B
Question: 25
Which of the following is an ethical SEO Technique?
a. Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
b. Filling your pages with keywords, whether relevant to the page content or not
c. Creating a page which serves a different content to the search engine bots and different to human users
d. None of the above
Ans: D
Question: 26
All major search engines are case sensitive.
a. True
b. False
Ans: B
Question: 27
While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
a. By letting you know the percentage of users who entered the website and then went on to visit additional pages
b. By letting you know the percentage of users who entered the website and then left without viewing any other page
c. By letting you know the percentage of users who decided to go back to the source from where they found your website
d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page

Ans: B
Question: 28
Which of the following factors contribute towards link popularity of a website?
a. The number of websites that link to it
b. The number of pages of the website indexed by Google
c. The number of pages in the website
d. The quality of websites that link to it
Ans: A,B,C,D
Question: 29
Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
a. Barrier words
b. Non-indexable words
c. Slow words
d. Stop words
Ans: D
Question: 30
Which of the following activities could be looked down upon by Google as per their quality guidelines?
a. Using automated website submission software
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE tags and ALT attributes
d. Registering misspellings of well-known websites
Ans: B,C
Question: 31
Which of the following statements about RSS are correct?
a. It is a form of XML
b. It stands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a Microsoft technology
Ans: A
Question: 32
_________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
a. The sitemap
b. The contact page
c. The home page
d. The page which you would like to improve in the search engine rankings
Ans: D
Question: 33
Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page
ANS: A, D
Question: 34
If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
a. abandon and close your website permanently.
b. modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
c. start a PPC campaign to get your site included in the sponsored results.
d. it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.

Ans: D
Question: 35
Which of the following statements about search engine optimization techniques are correct:
a. Making a keyword bold does not influence the way that the search engine looks at the keyword
b. Websites with deep linking are looked at favorably by search engines
c. search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
d. It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
Ans: A, B, D
Question: 36
A Hallway Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organize the Doorway Pages
c. Help people navigate to different Doorway Pages
d. Enable search engine bots to index the Doorway Pages
Ans: D
Question: 37
Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
Ans: D
Question: 38
How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above
Ans: C
Question: 39
State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
a. True
b. False
Ans: A
Question: 40
What is the function of “indexer” part of the Google search engine?
a. It helps to retrieve web pages from the world wide web
b. It helps to gather information from other search engines
c. It helps to sort the documents that Google has retrieved
d. It helps to generate meaningful results based upon the user’s search term
Ans: D
Question: 41
Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
a. The website offering products and services to the visitors country
b. A website that provides free content for the related keywords
c. Hidden keywords on the home page matching the search term
d. Image Alt tags on the home page matching the search term
Ans: D
Question: 42
Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
a. It shows all the outbound links from the URL
b. It shows how many pages of the site Yahoo is pointing to
c. It shows all the pages that point to that URL
d. It shows URLs with broken links
ANS: C
Question: 43
Which of the following factors have an impact on the Google PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
ANS: A
Question: 44
What is the term for Optimization strategies that are in an unknown area of reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques
ANS: C
Question: 45
Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
a. Because they will not lead to fresh traffic
b. Because you could get penalized by search engines for using duplicate content
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copy right infringement
ANS: B
Question: 46
The following robots meta tag directs the search engine bots:

a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
ANS: B
Question: 47
_________________ use both crawlers and directories to generate relevant results.
a. Crawler-based Search Engines
b. Human-Powered Directories
c. Hybrid Search Engines
d. Meta Search Engines
ANS: D
Question: 48
Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
ANS: C
Question: 49
What will happen if you type the words ‘Certification -Networking’ in the Google search box?
a. Google will find the web pages about Certification and also containing the word “Networking”
b. Google will find all the web pages containing the words “Certification” and “Networking”
c. Google will find all the web pages in which the words “Certification” and “Networking” appear together
d. Google will find the web pages about Certification that do not contain the word Networking
ANS: D
Question: 50
If you enter ‘Help site:www.microsoft.com’ in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to http://www.expertrating.com
b. It will find pages about help within http://www.expertrating.com
c. It will only find page titles about help within http://www.expertrating.com
d. It will direct you to the request page for re-indexing of http://www.expertrating.com
ANS: B
Question: 51
Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
ANS: B
Question: 52
What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (real time synonym detection)
d. Stemming
e. Branching
ANS: D
Question: 53
If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
ANS: A

Question: 54
What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
a. There are more long tail searches than shorter keyword queries
b. Search engines often pass on long tail searches to lesser known and new websites
c. Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
d. There are fewer websites that have targeted such keyw0rds
Ans. A

1. Some words, when followed by a colon, have special meanings to yahoo. What is perfermed by the link:Operator?

a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c*It shows all the pages that point to that url
d. It show url’s with broken links

2. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?

a.Coaling
b.Foisting
c.Slighting
d*Cloaking

3. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?

a.Because they will not lead to fresh traffic
b*Because you could be penalize by search engine for using duplicate contents
c.Because you will not get the benefits of proper keyword targeting
d.because people could turn up claiming copyright infirigement

4. What will happen if you type the word ‘Certification-Networking’ in the google search box?

a.Google will find the web pages about “certification” and also containing the word “networking”
b.Google will find ALL the web pages containing the word word “Certification” and “Networking”
c.*Google will find ALL the web pages in which the words “Certification” and “Networking” appear together.
d.Google will find the web pages about Certification that do not contain the word Networking

5. Which of the following factors does google take into account while accessing whether or not a website is an authority website?

a. The frequency with which the contents of the website is updated
b. the number of web pages containing relevant information on the main theme of the website
c.*The number of in-bound natural links related to the website’s theme (or keywords)
d. None of the above

6. What is keyword density?

a.The number of times the keyword is used / (divided by) the total word count on page – (minus) the total words in HTML on the page
b.The number of times the keyword is used x (multiply by) the total word count on page.
c.The number of times the keyword is used in the page description
d.The number of times the keyword is used in the page title
e*The number of times the keyword is used / (divided by) the total word count on the page.

7. Which of the following statement about FFA pages are true?

a.They are greatly beneficial to SEO
b.They are also called Link Farms
c.They are Paid Listings
d*They contain numerous inbound links

8. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

a.Traffic jacking
b.Visitors Jacking
c.View Jacking
d* Page Jacking

9. What is the most likely time period required for getting a google page ranking?

a.1 week
b. 3 weeks
c. 1 month
d.* More than 3 months

10. Which of the following can be termed as a good keyword selection and placement strategies?

a* Targeting synonyms of the main keyword, A & D
b.Targeting the highest searched keywords only
c.Copying competitor keywords
d.Optimizing 5 or more keywords per page (check)

11. Some words, when followed by a colon, have special meanings to yahoo. What is perfermed by the link:Operator?

a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c. It shows all the pages that point to that url
d. It show url’s with broken links

12. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?

a.Coaling
b.Foisting
c.Slighting
d*Cloaking

13. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?

14. What will happen if you type the word ‘Certification-Networking’ in the google search box?

15. Which of the following factors does google take into account while accessing whether or not a website is an authority website?

16. What is keyword density?

17. Which of the following statement about FFA pages are true?

a.They are greatly beneficial to SEO
b*They are also called Link Farms
c.They are Paid Listings
d*They contain numerous inbound links

18. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

a.Traffic jacking
b.Visitors Jacking
c.View Jacking
d* Page Jacking

19. What is the most likely time period required for getting a google page ranking?

a.1 week
b. 3 weeks
c. 1 month
d.* More than 3 months

20. Which of the following can be termed as a good keyword selection and placement strategies?

a* Targeting synonyms of the main keyword (ans) A & D
b.Targeting the highest searched keywords only
c.Copying competitor keywords
d*Optimizing 5 or more keywords per page (check)

21. Google displays up to ———————— characters of a web pages title tag

a.56
b.60 * B & C
c.66
d.80

22. Which of the following fact about Alexa are correct ?

a.*Alexa provides free data on relative website visitors traffic
b. Alexa and Quancast provide information on visitors household income
c.Alexa is baised towards US based traffic
d.Quantcast only track people who have installed the quantcast toolbar

23. What is the name of the search engine technology due to which a query for the word “actor” will aslo show search result for related word such as actress, acting or act?

a.Spreading
b.Dilating
c.RSD (real time synonyms detection)
d.Stemming
e.Branching

24.Do search engine such as google detect unnatural linking patterns by checking the class C IP address of the page where the link to the website originates

a* Yes
b No

25. Which of the following conditions will google treat favorably from the “Relevancy” perspective.

a.The website offering product and services to the visitors country
b.*A website that provides Free content for related keywords
c.Hidden keywords on the homepage matching search term
d.Image alt tag on the homepage matching search term

26. Which of the following website design guideline has been recommended by google?

a*Having a clear hierachy and text links
b.Every page should be reachable from atleast one static text link
c.If the sitemap is larger than 100 or so links, you should break the sitemap into separate pages
d.Keep the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page

27. What is the main reason for the effectiveness of Optimizing a web page towards a long tails keyword search? Recheck

a.There are more long tail searches than shorter keyword queries
b.*Search engine often pass on long tail searches to lesser or new website
c.Search engine do not pass on long tail search traffic to website that rank high for shorter keyword searches (check)
d*There are fewer webvsite that have targeted such keyword’s

28 Which of the following statement is correct with regard’s to the images within a web page?

a.Images can not be spidered by the search engine (check)
b*Important keywords related to the image should be plcaed in the ALT text
c.Images should always be kept close to the top of a web page
d. Image maps should be used while including the images

29. What does the 302 server Response Code signify?

a.It signifies conflict, too many people wanting the same file at the same time
b.The page has been permanently removed
c.The method you are using to access the file is not allowed
d*The page has temporarily moved
e.What you requested is just too big to process

30. State whether the following statement is true or false. A sitemap provide a list of natural links to user accessible pages on a website

a.True
b*False

31. State whether true or false.

The Yahoo Directory listing is a free service for commercial site?

a*True

b.False

1. Some words, when followed by a colon, have special meanings to yahoo. What is perfermed by the link:Operator?
c. It shows all the pages that point to that url

3. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
b. Because you could be penalize by search engine for using duplicate contents

4. What will happen if you type the word ‘Certification-Networking’ in the Google search box?
c.*Google will find ALL the web pages in which the words “Certification” and “Networking” appear together.

5. Which of the following factors does Google take into account while accessing whether or not a website is an authority website?
c.*The number of in-bound natural links related to the website’s theme (or keywords)

6. What is keyword density?
e: The number of times the keyword is used / (divided by) the total word count on the page.

7. Which of the following statement about FFA pages are true?
b. They are also called Link Farms

8. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called
d: Page Jacking

9. What is the most likely time period required for getting a Google page ranking?
d.* More than 3 months

10. Which of the following can be termed as a good keyword selection and placement strategies?
a Targeting synonyms of the main keyword
d. Optimizing 5 or more keywords per page

11. Are RSS/Atom feeds returned in Google search results?
ans: No

12. All major search engines are case sensitive
ans: False

13. Cloaking is a controversial SEO technique. What does it involve
ans: Offering a different set of web pages to the search engines

14. Which of the following statements is correct with regard to the description meta tag?
ans: Google uses the meta description to generate the search engine results pages.

15. Which of the following statements about the search engine optimization techniques are correct?
ans: websites with deep linking are looked at the favorably by search engines

16. Which of the following factors have an impact on the Google page rank
ans: the subject matter of the site providing the inbound link to a page of a web site

17. what is the most likely time period required for getting a Google page rank
ans: More Than 3 months.

18. Which of the following is an ethical SEO Techniques?
ans: Non of the above.

19. What is Anchor text
ans:it is the visible text that is hyper linked to another page

20. Google looks down upon paid links for enhancing page rank. If a website sells a links, what actions does Google recommend to avoid being penalized
ans: Paid links should be disclosed through index-nofollow attribute in the hyperlink?

21. If you search for the term “iq test” in the word tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”
Yes or no?
ans: no

22. If you enter “help site:http://www.vjseomarketing.com‘ in the google search box, what will Google search for
ans: it will find pages about help with-in http://www.vjseomarketing.com

23. which of the following website design guidelines have been recommended by Google
ans:Every page should be reachable from at least one static text link

24. Which of the following statements regarding website content are correct?
ans:If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version

25. which of the following statements about the RSS are correct.
ans:it is a form of XML

26. what is the main reason for the effectiveness of optimizing a webpages towards a long tail keyword search
ans:there are fewer websites that have targeted such keywords.

27. how are the site maps important for the search engine optimization process
ans:ste maps help the search engine spider pick up more pages from the website..

28. which of the following actions could get you banned by Google
ans:non of the above.

29. Do search engines such as google detect innatural linking patterns by checking the Class C ip address of the page where the link to the websites originates? Yes or no?
ans:yes

30. what is the term for optimization strategies that are in an unknown area of reputability/validity
ans:Silver hat techniques

31. What does the term keyword prominence refer to?
ans:it refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines.

32. Which black hat SEO Techniques is characterized by a method to deceive search engines, by detecting the search engine bot and “feeding” it with a different HTML actually served to users?
ans: Cloaking

33. Which is the function of indexer part of the Google search Engine?
ans. It helps to retrieve web pages from the world wide wed

34. Google display up to _______ characters of a WebPages Title Tag.
Ans: 66

35. Which of the following can be termed as a good keyword selection and placement strategies?
Ans:a. targeting synonyms of the main keyword
d. optimizing five or more keywords per page

36. What will happen if you type the words Certification-Networking in the Google search box?
ans: Google will find all the web pages in which the words certification and networking appear together

37. Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages
ans: clustering

38. If a websites search engine saturation with respect to a particular search engine is 20%. What does it mean?
Ans: only 20% of the pages of the website will be indexed by the search engine

39. Which of the following statements about Google technical and quality guidelines is true.
ans:Avoid using robot.txt to prevent crawling of search results pages or other auto- generated pages, even if they don’t add much value for users coming from the search engines.

40. Implementing a 301 permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
True or False?
ans: True

41. what is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
ans: RSD ( real time synonym detection )

Questions:
If you enter help site: http://www.expertrating.com in the Google search box, what will Google search for?
Ans: d

What is the name of the search engine technology due to which a query for the word actor will also show search result for related words such as actress, acting or act?
Ans: d

Which of the following factors does Google take into account while accessing whether or not a website is an authority website?
Ans: c

State whether true or false.
The yahoo Directory listing is a free service for commercial sites.
Ans: a

Which of the following actions could get you banned by Google?
Ans: a

Which of the following statements about the Google sitemaps are correct?
Ans: a

What is the term for Optimization strategies that are in an unknown area of reputability/validity?
Ans: c

Which of the following can be termed as good keyword selection and placement strategies?
Ans: d

Cloaking is a controversial SEO technique, what does it involve?
Ans: b

Which of the following website design guidelines have been recommended by Google?
Ans: c

What does the term Keyword Prominence refer to?
Ans: c
Google gives priority to themed inbound links.
Ans: a

Which of the following statements is correct with regard to the description Meta tag?
Ans: d

Which of the following statements is correct with regard to natural links?
Ans: c

Which of the following statements is correct with regard to the images within a webpage?
Ans: b

Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword ‘sigma’?
Ans: d

If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
Ans: a

What does the 302 server response code signify?
Ans: d

Which of the following facts about Alexa are correct?
Ans: a

Implementing a 301 permanent redirects on the old pages to redirect to the new pages is a good idea from the SEO?
Ans: a

If you search for the term “iq” test in the word tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
Ans: b

Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
Ans: c

All major search engines are case sensitive.
Ans: b
Which search engine technology prevents a website from appearing in numerous top positions in the search engine results?
Ans: a

A Hallway Page is used to:
Ans: d

Google looks down upon paid links for enhancing page rank. If a website sells links, what actions does Google recommend being penalized?
Ans: c

Which of the following statements about FFA pages are true?
Ans: b

Google displays up to _______ characters of a webpage’s Title Tag.
Ans: d

What is anchor text?
Ans: c

______ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
Ans: d

What is the most likely time period required for getting a Google page rank?
Ans: d

Which of the following statement about RSS is correct?
Ans: a

Which black hat SEO technique is characterized by a method to deceive search engine, by detecting the search engine “feeding” it with a different HTML code than the HTML actually served to users?
Ans: d

Which of the following search engines or directories provides the directory search result for yahoo?
Ans: b

What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
Ans: a

What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Ans: b

Which of the following activities could be looked down upon by Google as per their quality guidelines?
Ans: b, c

Search engines do not index some common words (such as “or”,”and”,”when” and “in”) within the webpage. What are these common words called?
Ans: d

What is the function of “indexer” part of the Google search engine?
Ans: d

How are site maps important for the search engine optimization process?
Ans: c

Question: Which of the following search engines or directories provides the directory search results for Yahoo?
b. Yahoo Directory

Question: Which of the following statements regarding website content are correct? c. Syndicating your content could lead to Google viewing the material as duplicate

Question: What is Keyword Density?
d.The number of times the keyword is used in the page title

Question: Which of the following statements about the Google Sitemap are correct:
a.Repeated submission of the Sitemap to Google could be penalized

Question: Are RSS/Atom feeds returned in Google’s search results?
b.No

Question: What does the term Keyword Prominence refer to?
c.It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines

Question: Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
a.The frequency with which the content of the website is updated
b.The number of web pages containing relevant information on the main theme of the website
c.The number of in-bound natural links related to the website’s theme (or keywords)

Question: What is Anchor Text?
c.It is the visible text that is hyper linked to another page

Question: If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
b.No

Question: What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
d.Pagejacking

Question: Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
a.Yes

Question: What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
b.Flux

Question: While grading your website, Google gives credit to outbound links pointing to authority websites?
b.False

Question: Which of the following URLs can the Google search engine spider?
e.All of the above

Question: What does the 302 server response code signify?
d.The page has temporarily moved

Question: Which of the following statements is correct with regard to the description meta tag?
d.Google uses the meta description to generate the search engine results pages

Question: State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
a.True

Question: Which of the following statements is correct with regard to the images within a webpage?
b.Important keywords related to the image should be placed in the ALT text

Question: Cloaking is a controversial SEO technique. What does it involve?
b.Offering a different set of web pages to the search engines

Question: Which of the following facts about Alexa are correct?
a.Alexa provides free data on relative website visitor traffic

Question: Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
c.Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink

Question: Which of the following actions could get you banned by Google?
a.Hiding text on the webpage

Question: Which of the following statements about Google’s technical and quality guidelines is true?
b. If using dynamic pages, it helps to keep the parameters short and the number of them few

Question: Which of the following is an ethical SEO Technique?
d.None of the above

Question: All major search engines are case sensitive.
b.False

Question: While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
b.By letting you know the percentage of users who entered the website and then left without viewing any other page

Question: Which of the following factors contribute towards link popularity of a website?
a.The number of websites that link to it
b.The number of pages of the website indexed by Google
c.The number of pages in the website
d.The quality of websites that link to it

Question: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
d.Stop words

Question: Which of the following activities could be looked down upon by Google as per their quality guidelines?
b.Loading pages with irrelevant links
c.Intentionally adding keywords to the TITLE tags and ALT attributes

Question: Which of the following statements about RSS are correct?
a.It is a form of XML

Question:_________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
d.The page which you would like to improve in the search engine rankings

Question: Which of the following can be termed as good keyword selection and placement strategies?
a.Targeting synonyms of the main keyword
d.ofive or more keywords per page

Question: If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
d.it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.

Question: Which of the following statements about search engine optimization techniques are correct:
a.Making a keyword bold does not influence the way that the search engine looks at the keyword
b.Websites with deep linking are looked at favorably by search engines
d.It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines

Question: A Hallway Page is used to:
d.Enable search engine bots to index the Doorway Pages

Question: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
d.Google Trends

Question: How are site maps important for the search engine optimization process?
c.Site maps help the search engine spider pick up more pages from the website

Question: State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
a.True

Question: What is the function of “indexer” part of the Google search engine?
d.It helps to generate meaningful results based upon the user’s search term

Question: Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
d.Image Alt tags on the home page matching the search term

Question: Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
c.It shows all the pages that point to that URL

Question: Which of the following factors have an impact on the Google PageRank?
a.The total number of inbound links to a page of a web site

Question: What is the term for Optimization strategies that are in an unknown area of reputability/validity?
c.Grey hat techniques

Question: Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
b.Because you could get penalized by search engines for using duplicate content

Question: The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
b.Not to index the page and not to follow the links in the page

Question:_________________ use both crawlers and directories to generate relevant results.
d.Meta Search Engines

Question: Which of the following statements is correct with regard to natural links?
c.They are voluntary in nature

Question: What will happen if you type the words ‘Certification -Networking’ in the Google search box?
d.Google will find the web pages about Certification that do not contain the word Networking

Question: If you enter ‘Help site:www.microsoft.com’ in the Google search box, what will Google search for?
b.It will find pages about help within http://www.expertrating.com

Question: Which of the following statements about FFA pages are true?
b.They are also called link farms

Question: What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
d.Stemming

Question: If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
a.20% of the webpages of the website have been indexed by the search engine

Question: What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
a.There are more long tail searches than shorter keyword queries

Question1:
Which of the following factors contribute towards link popularity of a website?
c. The number of pages in the website

Question2:
What does the term Keyword Prominence refer to?
b. It refers to the importance attached to getting the right keyword density

Question3:
Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
d. Stop words

Question4:
If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
a. Yes

Question5:
Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
c. It shows all the pages that point to that URL

Question6:
What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
b. Flux

Question7:
Google displays up to _____ characters of a webpage’s Title Tag.
c. 66

Question8:
While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page

Question9:
Which of the following statements is correct with regard to the description meta tag?
c. If the meta description is not included, the search engines will use the meta keywords for information

Question10:
If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
b. modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.

Question11:
Which of the following is an ethical SEO Technique?
b. Filling your pages with keywords, whether relevant to the page content or not

Question12:
Are RSS/Atom feeds returned in Google’s search results?
b. No

Question13:
State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
a. True

Question14:
All major search engines are case sensitive.
a. True

Question15:
_________________ use both crawlers and directories to generate relevant results.
c. Hybrid Search Engines

Question16:
Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
b. A website that provides free content for the related keywords

Question17:
Which of the following search engines or directories provides the directory search results for Yahoo?
b. A website that provides free content for the related keywords

Question18:
While grading your website, Google gives credit to outbound links pointing to authority websites?
b. False

Question19:
What is Keyword Density?
d. The number of times the keyword is used in the page title

Question20:
If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

Question21:
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
b. Visitorjacking

Question22:
Google gives priority to themed inbound links.
a. True

Question23:
What is the function of “indexer” part of the Google search engine?
c. It helps to sort the documents that Google has retrieved

Question24:
Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
b. Because you could get penalized by search engines for using duplicate content

Question25:
What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
b. Dilating

Question26:
Which of the following statements about FFA pages are true?
d. They contain numerous inbound links

Question27:
Cloaking is a controversial SEO technique. What does it involve?
c. Hiding the keywords within the webpage

Question28:
What is the most likely time period required for getting a Google page rank?
d. More than 3 months

Question29:
Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
c. Google Traffic Estimator

Question30:
Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
c. The number of in-bound natural links related to the website’s theme (or keywords)

Question31:
What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page

Question32:
Which of the following statements regarding website content are correct?
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be

http/www.expertrating.com/page/ and http://www.expertrating.com/page andhttp://www.expertrating.com/page/index.htm

Question33:
Which of the following statements is correct with regard to natural links?
c. They are voluntary in nature

Question34:
Which of the following statements about Google’s technical and quality guidelines is true?
d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing

Question35:
Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?
d. Combing

Question36:
Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
a.     True
b.     False
the answer is:

Question37:
Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic

Question38:
Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
a. Yes

Question39:
What is the term for Optimization strategies that are in an unknown area of reputability/validity?
c. Grey hat techniques

Question40:
Which of the following can be termed as good keyword selection and placement strategies?
d. Optimizing five or more keywords per page

1. Which of the following can be termed as a good keyword selection and placement strategies?

Ans: a. targeting synonyms of the main keyword

d. Optimizing five or more keywords per page

2. What will happen if you type the words Certification-Networking in the Google searchbox?

Ans: Google will find all the web pages in which the words certification and networking appear together

3. Google display up to _______ characters of a webpages Title Tag.

Ans: 66

4. Which is the function of indexer part of the Google search Engine?

Ans: It helps to retrieve web pages from the world wide wed

5. Which of the following statements about google techinical and quality guidlines is true?

Ans: Avoid using robot.txt to prevent crawling of search results pages or other auto- generated pages, even if they don’t add much value for users coming from the search engines.

6. What is the most likely time period required for getting a Google page rank?

Ans: More Than 3 months.

7. Which of the following is an ethical SEO Technique?

Ans: Non of the above.

8. What is Anchor Text?

Ans: it is the visible text that is hyper linked to another page

9. Google looks down upon paid links for enhancing page rank. If a website sells a links, what actions does Google recommend to avoid being penalized?

Ans: Paid links should be disclosed through index-nofollow attribute in the hyperlink

10. what is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?

Ans: RSD (real time synonym detection)

11. If you search for the term “iq test” in the word tracker keyword suggestion tool, will it return the number of independent searches for the term “iq” Yes or no?

Ans: no

12. Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?

Ans: clustering

13. If a websites search engine saturation with respect to a particular search engine is 20%. What does it mean?

Ans: only 20% of the pages of the website will be indexed by the search engine

14. Implementing a 301 permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective. True or False?

Ans: True

15. Which black hat SEO Technique is characterized by a method to deceive search engines, by detecting the search engine boot and “feeding” it with a different HTML actually served to users?

Ans: Cloaking

16. Are Rss/Atom feeds returned in Google search results?

Ans: No

17. All major search engines are case sensitive.

Ans: False

18. Cloaking is a controversial SEO technique. What does it involve?

Ans: Offering a different set of web pages to the search engines.

19. Which of the following statements is correct with regard to the description Meta tag?

Ans: Google uses the Meta description to generate the search engine results pages.

20. Which of the following statements about the search engine optimization techniques are correct?

Ans: Websites with deep linking are looked at the favorably by search engines.

21. Which of the following factors have an impact on the Google page rank?

Ans: the subject matter of the site providing the inbound link to a page of a web site

22. If you enter “help site: http://www.arsbd.blogspot.com/” in the Google search box, what will Google search for?

Ans: It will find pages about help with-in http://arsbd.blogspot.com/.

23. Which of the following website design guidelines have been recommended by Google?

Ans: Every page should be reachable from at least one static text link.

24. Which of the following statements regarding website content are correct?

Ans: If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version.

25. Which of the following statements about the RSS are correct?

Ans: It is a form of XML

26. What is the main reason for the effectiveness of optimizing a WebPages towards a long tail keyword search?

Ans: there are fewer websites that have targeted such keywords.

27. How are the site maps important for the search engine optimization process?

Ans: Site maps help the search engine spider pick up more pages from the website.

28. Which of the following actions could get you banned by Google?

Ans: None of the above.

29. Do search engines such as Google detect in natural linking patterns by checking the Class C ip address of the page where the link to the websites originates? Yes or no?

Ans: yes

30. What is the term for optimization strategies that are in an unknown area of reputability/validity?

Ans: Silver hat techniques.

31. What does the term keyword prominence refer to?

Ans: It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines.

32. Some words, when followed by a colon, have special meanings to yahoo. What is performed by the link: Operator?

a. it shows all the outbound links from the url

b. It shows how many pages of the site yahoo is pointing to

c. It shows all the pages that point to that url (Ans)

d. It show url’s with broken links

33. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?

a. Coaling

b. Foisting

c. Slighting

d. Cloaking (Ans)

34. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?

a. Because they will not lead to fresh traffic

b. Because you could be penalize by search engine for using duplicate contents (Ans)

c. Because you will not get the benefits of proper keyword targeting

d. Because people could turn up claiming copyright infringement

35. What will happen if you type the word ‘Certification-Networking’ in the Google search box?

a. Google will find the web pages about “certification” and also containing the word “networking”

b. Google will find ALL the web pages containing the word word “Certification” and “Networking”

c. Google will find ALL the web pages in which the words “Certification” and “Networking” appear together. (Ans)

d. Google will find the web pages about Certification that do not contain the word Networking

36. Which of the following factors does Google take into account while accessing whether or not a website is an authority website?

a. The frequency with which the contents of the website is updated

b. the number of web pages containing relevant information on the main theme of the website

c. The number of in-bound natural links related to the website’s theme (or keywords)(Ans)

d. None of the above

37. What is keyword density?

a. The number of times the keyword is used / (divided by) the total word count on page – (minus) the total words in HTML on the page

b. The number of times the keyword is used x (multiply by) the total word count on page.

c. The number of times the keyword is used in the page description

d. The number of times the keyword is used in the page title

e. The number of times the keyword is used / (divided by) the total word count on the page. (Ans)

38. Which of the following statement about FFA pages are true?

a. They are greatly beneficial to SEO

b. They are also called Link Farms (Ans)

c. They are Paid Listings

d. They contain numerous inbound links

39. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

a. Traffic jacking

b. Visitors Jacking

c. View Jacking

d. Page Jacking (Ans)

40. What is the most likely time period required for getting a google page ranking?

a. 1 week

b. 3 weeks

c. 1 month

d. More than 3 months (Ans)

41. Which of the following can be termed as a good keyword selection and placement strategies?

a. Targeting synonyms of the main keyword (Ans) A & D

b. Targeting the highest searched keywords only

c. Copying competitor keywords

d. Optimizing 5 or more keywords per page (check) (Ans)

1. If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

2. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate.
a. less than 30%
b. 30 percent
c. more than 30%

3. Which of the following factors have an impact on the Google PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site

4. What does the 301 server response code signify?
a. Not Modified
b. Moved Permanently
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place

5. If you enter ‘Help site:www.go4expert.com’ in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to www.go4expert.com
b. It will find pages about help within www.go4expert.com
c. It will only find page titles about help within www.go4expert.com
d. It will direct you to the request page for re-indexing of www.go4expert.com

6. What is Anchor Text?
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page

7. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker

8. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
a. Waves
b. Flux
c. Shuffling
d. Swaying

9. Are RSS/Atom feeds returned in Google’s search results?
a. Yes
b. No

10. Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.go4expert.com/page/ and http://www.go4expert.com/page and http://www.go4expert.com/page/index.htm.
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google

11. What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines

12. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques

13. Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites

14. Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page

15. What does the 302 server response code signify?
a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process

16. Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links

17. What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (realtime synonym detection)
d. Stemming
e. Branching

18. What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
a. It will allow Google to crawl any of the dynamically generated pages. It will also allow thealtavista scooter bot to access every page
b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
d. None of the above

19. Which of the following statements about RSS are correct?
a. It is a form of XML
b. It stands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a microsoft technology

20. Which of the following statements are correct with regard to using javascript within the web pages?
a. It uses up the valuable space within the webpage, which should be used for placing meaningful text for the search engines
b. Search engines cannot read Javascript
c. It is a good idea to shift the Javascript into a separate file
d. Most of the search engines are unable to read links within Javascript code

21. Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
a. It is directly proportional to the popularity of the keyword
b. It is inversely proportional to the competiton for the keyword
c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

22. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking

23. Which of the following search engines offers a popular list of the top 50 most searched keywords?
a. Google
b. Yahoo
c. AOL
d. Lycos

24. Which of the following search engines or directories provides the main search results for AOL?
a. Lycos
b. DMOZ
c. Google
d. Yahoo
e. Windows Live

25. Which of the following can be termed as appropriate Keyword Density?
a. 0.01-0.1%
b. 0.1-1%
c. 3-4%
d. 7-10%
e. More than 10%

26. The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page

27. What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page

28. Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders
c. Opera
d. SQL Server database attached to a website

29. If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
a. Yes
b. No

30. Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors

31. Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
This is the last question of your test.

32. Google gives priority to themed in-bound links.
a. True
b. False

33. Which of the following methods can help you get around the Google Sandbox?
a. Buying an old Website and getting it ranked
b. Buying a Google Adwords PPC campaign
c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
d. Getting a DMOZ listing

34. s Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organizes the Doorway Pages
c. Helps people navigate to different Doorway Pages
d. Enables search engine bots to index the Doorway Pages

35. Which of the following options describes the correct meaning of MouseTrapping?
a. The technique of monitoring the movement of the mouse on the webpage
b. The technique of monitoring the area on which an advertisement was clicked
c. The web browser trick, which attempts to redirect visitors away from major websites through a spyware program
d. The web browser trick, which attempts to keep a visitor captive at on a website

36. What is the most likely time period required for getting a Google page rank?
a. 1 week
b. 3 weeks
c. 2 months
d. More than 3 months

37. All major search engines are case sensitive.
a. True
b. False

38. Which of the following website design guidelines have been recommended by Google?
a. Having a clear hierarchy and text links
b. Every page should be reachable from at least one static text link
c. If the site map is larger than 100 or so links, you should break the site map into separate pages
d. Keeping the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page

39. How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above

40. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink

01. State whether the following statement is true or false.

A Sitemap provides a list of internal links to user accessible pages on a website.
a. True

02. All major search engines are case sensitive.
b. False

03. State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
a. True

04. While grading your website, Google gives credit to outbound links pointing to authority websites?
b. False

05. What is Keyword Density?
d. The number of times the keyword is used in the page title

06. Which of the following statements about the Google Sitemap are correct:
a. Repeated submission of the Sitemap to Google could be penalized

07. Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
a. The frequency with which the content of the website is updated

08. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
d. Pagejacking

09. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
b. Flux

10. Which of the following URLs can the Google search engine spider?
e. All of the above

11.Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
a. Yes

12.Which of the following statement about FFA pages are true?
b. They are also called Link Farms

13. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
d. Page Jacking

14. What is the most likely time period required for getting a google page ranking?
d. More than 3 months

15. Which of the following can be termed as a good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword, A & D

16. Some words, when followed by a colon, have special meanings to yahoo. What is performed by the link: Operator?
c. It shows all the pages that point to that url

17. Witch black hat SEO techniques are characterized by a method to deceive search engines, by detecting the search engine bot and "feeding" it with a different HTML code than the HTML actually served to users?

d. Cloaking

18. Why is it a bad idea from an SEO perspective to host free articles and write ups that are very common on the internet?
b. Because you could be penalized by search engines for using duplicate contents

19. What will happen if you type the word 'Certification-Networking' in the google search box?
c. Google will find ALL the web pages in which the words "Certification" and "Networking" appear together.

20. Which of the following factors does google take into account while accessing whether or not a website is an authority website?
c. The number of inbound natural links related to the website's theme (or keywords)
21. What is keyword density?
e. The number of times the keyword is used / (divided by) the total word count on the page.

22. Which of the following statement about FFA pages are true?
b. They are also called Link Farms

23.Which of the following factors contribute towards link popularity of a website?
a.The number of websites that link to it
b.The number of pages of the website indexed by Google
c.The number of pages in the website
d.The quality of websites that link to it

24. Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the web page. What are these common words called?
d. Stop words

25.What does the 301 server response code signify?
b. Moved Permanently

26. Which of the following activities could be looked down upon by Google as per their quality guidelines?
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE tags and ALT attributes

27. Which of the following statements about RSS are correct?
a. It is a form of XML

28._________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
d. The page which you would like to improve in the search engine rankings

29. Which of the following can be termed as good keyword selection and placement strategies?
d. ofive or more keywords per page

30. If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, ____________.
d. it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.

31. Which of the following statements about search engine optimization techniques are correct:
a. Making a keyword bold does not influence the way that the search engine looks at the keyword
b. Websites with deep linking are looked at favorably by search engines
32. A Hallway Page is used to:
d. Enable search engine bots to index the Doorway Pages

33.Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
c. Google Traffic Estimator
d. Google Trends

34. Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages
d. Combing

35. How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence c. Site maps help the search engine spider pick up more pages from the website

36.Google displays up to _____ characters of a webpage’s Title Tag.
d. 80

37. What does the 302 server response code signify?
d. The page has temporarily moved

38.Which of the following statements about google techinical and quality guidlines is true.
a.Avoid using robot.txt to prevent crawling of search results pages or other auto- generated pages, even if they dont add much value for users coming from the search engines.

39. what is the most likely time period required for getting a google page rank

d.More Than 3 monts.

40. Which of the following is an ethical SEO Techique?

d. None of the above.

Ques 1. Some words, when followed by a colon, have special meanings to yahoo. What is performed by the link:Operator?
Options:
a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c It shows all the pages that point to that url
d. It show url’s with broken links

Ques 2. Which blackhat Seo techniques is characterized by a method to deceive search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?
Options:
a. Coaling
b. Foisting
c. Slighting
d. Cloaking

Ques 3. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
Options:
a. Because they will not lead to fresh traffic
b. Because you could be penalize by search engine for using duplicate contents
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copyright infirigement

Ques 4. What will happen if you type the word ‘Certification-Networking’ in the google search box?
Options:
a. Google will find the web pages about “certification” and also containing the word “networking”
b. Google will find ALL the web pages containing the word word “Certification” and “Networking”
c. Google will find ALL the web pages in which the words “Certification” and “Networking” appear together.
d. Google will find the web pages about Certification that do not contain the word Networking

Ques 5. Which of the following factors does google take into account while accessing whether or not a website is an authority website?
Options:
a. The frequency with which the contents of the website is updated
b. the number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website’s theme (or keywords)
d. None of the above

Ques 6. What is keyword density?
Options:
a. The number of times the keyword is used / (divided by) the total word count on page – (minus) the total words in HTML on the page
b. The number of times the keyword is used x (multiply by) the total word count on page.
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (divided by) the total word count on the page.

Ques 7. Which of the following statement about FFA pages are true?
Options:
a. They are greatly beneficial to SEO
b. They are also called Link Farms
c. They are Paid Listings
d. They contain numerous inbound links

Ques 8. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Options:
a. Traffic jacking
b. Visitors Jacking
c. View Jacking
d. Page Jacking

Ques 9. What is the most likely time period required for getting a google page ranking?
Options:
a. 1 week
b. 3 weeks
c. 1 month
d. More than 3 months

Ques 10. Which of the following can be termed as a good keyword selection and placement strategies?
Options:
a. Targeting synonyms of the main keyword, A & D
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing 5 or more keywords per page (check)

Ques 11. Some words, when followed by a colon, have special meanings to yahoo. What is perfermed by the link:Operator?
Options:
a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c. It shows all the pages that point to that url
d. It show url’s with broken links

Ques 12. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?
Options:
a. Coaling
b. Foisting
c. Slighting
d. Cloaking

Ques 13. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
Options:
a. Because they will not lead to fresh traffic
b. Because you could be penalize by search engine for using duplicate contents
c. Because you will not get the benefits of proper keyword targeting
d. because people could turn up claiming copyright infirigement

Ques 14. What will happen if you type the word ‘Certification-Networking’ in the google search box?
Options:
a. Google will find the web pages about “certification” and also containing the word “networking”
b. Google will find ALL the web pages containing the word word “Certification” and “Networking”
c. Google will find ALL the web pages in which the words “Certification” and “Networking” appear together.
d. Google will find the web pages about Certification that do not contain the word Networking

Ques 15. Which of the following factors does google take into account while accessing whether or not a website is an authority website?
Options:
a. The frequency with which the contents of the website is updated
b. the number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website’s theme (or keywords)
d. None of the above

Ques 16. What is keyword density?
Options:
a. The number of times the keyword is used / (divided by) the total word count on page – (minus) the total words in HTML on the page
b. The number of times the keyword is used x (multiply by) the total word count on page.
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (divided by) the total word count on the page.

Ques 17. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Options:
a. Traffic jacking
b. Visitors Jacking
c. View Jacking
d. Page Jacking

Ques 18. Which of the following can be termed as a good keyword selection and placement strategies?
Options:
a. Targeting synonyms of the main keyword (ans) A & D
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing 5 or more keywords per page (check)

Ques 19. Google displays up to ———————— characters of a web pages title tag.
Options:
a. 56
b. 60 * B & C
c. 66
d. 80

Ques 20. Which of the following fact about Alexa are correct?
Options:
a. Alexa provides free data on relative website visitors traffic
b. Alexa and Quancast provide information on visitors household income
c. Alexa is baised towards US based traffic
d. Quantcast only track people who have installed the quantcast toolbar

Ques 21. What is the name of the search engine technology due to which a query for the word “actor” will aslo show search result for related word such as actress, acting or act?
Options:
a. Spreading
b. Dilating
c. RSD (real time synonyms detection)
d. Stemming
e. Branching

Ques 22.Do search engine such as google detect unnatural linking patterns by checking the class C IP address of the page where the link to the website originates
Options:
a. Yes
b. No

Ques 23. Which of the following conditions will google treat favorably from the “Relevancy” perspective.
Options:
a. The website offering product and services to the visitors country
b. A website that provides Free content for related keywords
c. Hidden keywords on the homepage matching search term
d. Image alt tag on the homepage matching search term

Ques 24. Which of the following website design guideline has been recommended by google?
Options:
a. Having a clear hierachy and text links
b. Every page should be reachable from atleast one static text link
c. If the sitemap is larger than 100 or so links, you should break the sitemap into separate pages
d. Keep the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page

Ques 25. What is the main reason for the effectiveness of Optimizing a web page towards a long tails keyword search? Recheck
Options:
a. There are more long tail searches than shorter keyword queries
b. Search engine often pass on long tail searches to lesser or new website
c. Search engine do not pass on long tail search traffic to website that rank high for shorter keyword searches (check)
d. There are fewer webvsite that have targeted such keyword’s

Ques 26 Which of the following statement is correct with regard’s to the images within a web page?
Options:
a. Images can not be spidered by the search engine (check)
b. Important keywords related to the image should be plcaed in the ALT text
c. Images should always be kept close to the top of a web page
d. Image maps should be used while including the images

Ques 27. What does the 302 server Response Code signify?
Options:
a. It signifies conflict, too many people wanting the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process

Ques 28. State whether the following statement is true or false. A sitemap provide a list of natural links to user accessible pages on a website.
Options:
a. True
b. False

Ques 29. State whether true or false.
The Yahoo Directory listing is a free service for commercial site?

a. True
b. False

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